Vimto to Drive Summer Sales as Headline Sponsor of Fusion Festival 2015

Vimto has been announced as this year's headline sponsor of one of the UK's major outdoor family friendly music festivals; Fusion.

Fusion Festival with Vimto will take place at Birmingham's Cofton Park on the 29th and 30th August, attracting over 40,000 festival-goers. The fun packed weekend will feature live performances from some of the world’s biggest pop acts, previous performers have included Jessie J, Pitbull, Labrinth and The Vamps.

Held in association with Capital FM, 4 Music and in support of the Princes Trust, headline sponsorship will boost Vimto’s awareness amongst the brand’s target audience of secondary school families. 

As headline sponsor, Vimto will be working with organiser Crown Talent Media Group to ensure that Fusion Festival with Vimto 2015 will be the most exciting to date and announcement of the 2015 line up will be in spring. Vimto will feature on all event marketing collateral but also adding to the on-site entertainment for the fans through sampling and activation activity.

Vicky Marsden, Vimto Brand Manager, said: “Fusion is a great fit for Vimto. Sponsoring the festival allows us to drive brand awareness and trial to an audience of teens and families, that we know both the brand and the festival appeals to and we’ll be hosting activity at the event to inject even more fun into the occasion.”

Damien Sanders, Director of The Fusion Festival, said: “We are absolutely delighted to have secured such a major agreement with such an iconic British brand. Fusion Festival is a very family orientated event and I couldn’t think of a better brand match than Vimto, a company that share our values and sense of fun."

The deal was brokered on behalf of Crown by Miles and by MEC Access on behalf of Vimto.

Jamie Page, MEC Access, said: “MEC Access are really pleased that we were able to work on this partnership. Both Vimto and Fusion Festival are great brands with a real overlap in both target market and objectives; bringing more fun to people! We are very excited to see how this comes to life at the event in August.”

Pierre-Jean Sebert, co-CEO of Miles, said: “We are thrilled to have sourced and concluded such an extensive partnership between Vimto and Fusion, on behalf of our client Crown Talent and Media Group. The alignment of both brands and audiences makes it an authentic association, and this is what we really like.”