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Vikatan Group Chooses Evolok to Take Successful Subscription Business to Next Level

08/06/2022
Marketing & PR
London, UK
64
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The partnership will help Vikatan Group evolve its business further and implement a new generation of dynamic paywall technologies

Pioneering software company Evolok today announces its partnership with Vikatan Group, one of India's most influential regional publishers and owner of the weekly Tamil magazine, Ananda Vikatan.

With an already established subscription model that helps drive over 50 million monthly page views, the partnership will help Vikatan Group evolve its business further and implement a new generation of dynamic paywall technologies. These include content recommendations, propensity modelling, engagement scoring, and more.

Consistently one of the country’s leading media houses, Vikatan Group boasts a total readership of almost nine million people*. By upgrading its subscription management technologies to an Evolok solution, Vikatan Group adds powerful new features and functionality to its paywall systems designed to minimise churn, maximise revenue, and further increase conversion rates in India’s dynamic and fast-moving publishing market.

Ananda Vikatan is the first of Vikatan’s multiple titles to benefit from the new Evolok system, with plans to expand across its portfolio over the coming weeks.

“We examined the entire global market in choosing our next generation subscription solution, and Evolok stood out from the competition because of its impressive product roadmap and its ability to provide us with an entire end-to-end ecosystem,” comments Srinivasan B, managing director, Vikatan Group. “We also valued Evolok’s consultancy-led approach, which gives us confidence that we have found a responsive partner that will help us grow and evolve our business for many years to come.”

“We are delighted to be working with Vikatan Group as it looks to embrace dynamic gateways and a whole new data-driven approach to subscription management,” says Nina Juss, co-founder, Evolok. “The Indian market is a hugely exciting one to work in, and coupled with our recent wins elsewhere in India and South Asia, our selection by Vikatan Group confirms our global leadership in this fast-evolving field.”

Founded in February 1926, Ananda Vikatan is just a whisker away from celebrating its Century. With its seven magazine titles and an exclusive online web and video presence, it garners almost 10 m MAU on its website, is extremely active on social media and boasts a robust TV and OTT content production arm.

Evolok’s world-leading digital subscription platform enables online publishers to leverage their content's appeal and maximise subscription revenues. Its cutting-edge solutions cover everything from identity management to access optimisation and monetisation capabilities.

Adding Vikatan Group to its client roster is the latest in a string of recent successes in the region, which have included The Indian Express, Lokmat and Sakal Media based in Maharashtra; and Bengali publication Anandabazar Patrika. Evolok’s other global publisher clients include The Telegraph, New Statesman, Hello Magazine and many more.

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