AT&T has developed a new campaign in support of its U-Verse entertainment offering. The idea is 'The U-verse Revolves around You’ and the campaign features a series of commercials where the viewer pulls rank in scenes packed with live-action drama.
For example, one :60 spot brings to life a tense cop drama to show how content can be enjoyed on your terms. A second :60 spot drops us into a troubled space capsule.
MJZ’s Steve Ayson directed the work that was created by BBDO NY.