Video Game Dead by Daylight Recruits Psyop to Help Fans Date Their Favourite Killer

Death’s a beach in survival horror and action game, Dead by Daylight’s new murderous dating sim featuring the game’s most iconic killers. The Behaviour Interactive horror game enlisted creative studio Psyop to lead the development of this unique spinoff – Hooked on You which most recently dropped as a surprise announcement at their annual conference through a live stream and is now the number 1 game on Steam.

Brought together by the same team that created KFC’s I Love You, Colonel Sanders, Psyop re-imagined four of Dead by Daylight’s most popular characters – The Trapper, The Huntress, The Wraith, and The Spirit – in an interactive visual novel for players to date and bond with their favourite killers. Hooked On You transports the murderous squad to Murderer’s Island for a romantic dating getaway, where Psyop’s creative artists transformed them in anime with dead-sexy beach attire. Inspired by the wishes of the Dead by Daylight fanbase, this dating sim is an example of how game developers can extend their IP into a more expansive community-based narrative and encourage further creativity when it comes to developing fan merchandise and experiences.  

Hooked on You is currently available for PC users via Steam and is expected to release on all platforms near the end of the year. As a studio known for its storytelling prowess, this latest transmedia project from Psyop is just one example of how the production powerhouse has extended its skills into the realm of video game development.