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Video Game Crash Leaves Only One Winner in Latest Ad for Budget Direct

Creative 118 Add to collection

TVC from 303 MullenLowe Sydney shows how Budget Direct’s car insurance picks up the pieces in all kinds of unfortunate situations – because they offer big cover, without the big price

Video Game Crash Leaves Only One Winner in Latest Ad for Budget Direct

Special Detectives Sarge and Jac are back in Budget Direct’s latest campaign instalment created by 303 MullenLowe, Sydney.

The new spot titled “Driving’s No Game” features an extraordinary collision between a reckless driver and car, straight out of a video game, and a Budget Direct customer.


Says Jonathan Kerr, chief growth officer at Budget Direct: “As an insurer it’s important to highlight the serious consequences of dangerous driving while also showing how we take care of our customers when they are impacted by it. Our campaign’s blend of extraordinary meeting the real world, gave us a unique opportunity to do just that, in the latest instalment in our campaign.”

Says Bart Pawlak, ECD, 303 MullenLowe: “Collaborating with the likes of Danny Kleinman, Dave Wood, Framestore, and Good Oil on the latest instalment in the campaign, was a real joy. All made possible by the Budget Direct team. It’s no surprise that they remain Australia’s fastest growing major insurer.”

Says Nick Cleaver, CEO, 303 MullenLowe Australia: “In creating the latest instalment in this famous campaign, we never lost sight of two inter- related objectives: firstly, we want Budget Direct to remain the most entertaining brand in the category and as importantly we also want Budget Direct to continue to be the most effective brand in the category. We are confident that once again this commercial will deliver handsomely on both objectives!”

The advert was created by 303 MullenLowe and filmed by the collaborative team of Danny Kleinman and Dave Wood through Rattling Stick / Good Oil.

The campaign airs from May 2nd running on TV, Online, OOH, Social and much, much more.

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Client

Client: Budget Direct

Chief Growth Officer: Jonathan Kerr

General Manager, Brand & Media Marketing: Warren Marsh

Marketing Manager, Marketing, Media & Acquisition: Katie Lansdale

Agency

Creative Agency: 303 MullenLowe, Sydney

Executive Creative Director: Bart Pawlak

Creative Director / Head of Art: Adam Whitehead

Creative Director / Head of Copy: Sean Larkin

Managing Director: Joanna Gray

Group Business Director: Ben Glasson

Head of Strategy: Remi Couzelas

Senior Broadcast Producer: Elliot Liebermann

Production

Production Company: Good Oil / Rattling Stick

Director: Daniel Kleinman

Director: Dave Wood

DOP: Danny Ruhlmann

Executive Producers: Sam Long / Johnnie Frankel

Producer: Chana McLallen

Editor: Mark Burnett @The Editors

Post Production: Framestore London

VFX Supervisor: Jules Janaud

VFX Producer: Sophie Harrison

Music and Sound Company: Sonar Music

Original Composition: Matteo Zingales

Executive Producer: Sophie Haydon

Sound Designer: Timothy Bridge

Stills Photographer: Steve Baccon, LOUIS & CO

Genres: Visual VFX, Action, Storytelling

Categories: Insurance, Finance

303 MullenLowe, Fri, 30 Apr 2021 04:02:12 GMT