senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Video Game Characters Come Out to Play in Chaotic PlayStation 4 Spot

04/11/2019
Advertising Agency
London, UK
442
Share
Gary Freedman directs latest spot from adam&eveDDB

adam&eveDDB has launched the latest spot for PlayStation 4, directed by Gary Freedman.

Intended to welcome all gamers into the world of PlayStation 4, this new global campaign features some of the most loved game characters side-by-side with players in the real world.

A casual coffee is interrupted by Monster Hunter World’s Palico passing by, then players run quickly into battle towards an encroaching Rathalos. The start of a car journey is interrupted by Crash Bandicoot and friends whizzing by, inviting players to join in the race. A daily commute is detoured as players are thrilled to be welcomed onto Fortnite’s Battle Bus. A stroll from the office breaks turns into a game of FIFA 20 with star players and a horde of supporting fans. The calm of a library erupts as Cloud Strife leads players into charge against a Sweeper. And a morning routine is interrupted as Kratos grants a player the Leviathan Axe summoning him to join the fun.

More and more join the fold as our global community of exhilarated fans play shoulder to shoulder with the likes of Aloy, Nathan Drake, Deacon St. John, and more, igniting their spirit and sparking their thrill to play.


“PlayStation is a global brand that resonates with audiences far and wide,” says Mary Yee, VP, global marketing, Sony Interactive Entertainment. “We are passionate about the joy fans feel from immersing themselves in these incredible stories that are brought to life through our games.  Our ‘It’s Time to Play’ campaign, is an invitation to all gamers, from some of our most beloved gaming IP, to join the world of PlayStation and experience the extraordinary power of play.”

Brand
Agency / Creative
Media
Production
Production Service
Post Production / VFX
Editorial
Music / Sound
Work from adam&eveDDB
VW: Stay In Safe Hands
Volkswagen
21/05/2012
68
0
The Bear & The Hare
John Lewis
08/11/2013
235
0
ALL THEIR WORK