OneSight, a global vision care non-profit, has launched its ‘Victory is in Sight’ campaign – its biggest and boldest campaign to fight for access to glasses for everyone. The goal of the campaign – developed in partnership with creative agency Truth Collective and media partner Canvas Worldwide – is to raise awareness and invite action.

The fight for clear vision is a fight for human potential and the ‘Victory is in Sight’ campaign demonstrates how a simple pair of glasses can change lives and communities.

The campaign videos will be running across cinema, online and social media, and will run alongside pro-bono print, display, out of home and digital work.