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Victory is in Sight in Truth Collective's Latest Campaign for Non-Profit OneSight

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Agency launches charity's biggest and boldest campaign to date

Victory is in Sight in Truth Collective's Latest Campaign for Non-Profit OneSight

OneSight, a global vision care non-profit, has launched its ‘Victory is in Sight’ campaign – its biggest and boldest campaign to fight for access to glasses for everyone. The goal of the campaign – developed in partnership with creative agency Truth Collective and media partner Canvas Worldwide – is to raise awareness and invite action.

The fight for clear vision is a fight for human potential and the ‘Victory is in Sight’ campaign demonstrates how a simple pair of glasses can change lives and communities.

The campaign videos will be running across cinema, online and social media, and will run alongside pro-bono print, display, out of home and digital work.

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Post Production / VFX

Designers: Cale Switzer

VFX: Ben Barnhardt

Production Company

DOP: Scott Fredette, Odd Speed, LLC

Print / OOH

Photographer: John Myers, Myers Creative Imaging

Retoucher: Eric Barbehenn, Myers Creative Imaging

Offline

Edit Company: DPos

Editor: Bill Cousins

Creative Agency

Account Executive: Emma Zaremba

Art Director: Karrie Gurnow

Copywriter: Joe Moore

Creative Agency: Truth Collective

Producer: Tiffany Staropoli

Categories: Charity, Corporate, Social and PSAs

lbbonline.com, Wed, 15 Nov 2017 11:35:55 GMT