OneSight, a global vision care non-profit, has launched its ‘Victory is in Sight’ campaign – its biggest and boldest campaign to fight for access to glasses for everyone. The goal of the campaign – developed in partnership with creative agency Truth Collective and media partner Canvas Worldwide – is to raise awareness and invite action.
The fight for clear vision is a fight for human potential and the ‘Victory is in Sight’ campaign demonstrates how a simple pair of glasses can change lives and communities.
The campaign videos will be running across cinema, online and social media, and will run alongside pro-bono print, display, out of home and digital work.view more - Creative
Designers: Cale Switzer
VFX: Ben Barnhardt
DOP: Scott Fredette, Odd Speed, LLC
Photographer: John Myers, Myers Creative Imaging
Retoucher: Eric Barbehenn, Myers Creative Imaging
Edit Company: DPos
Editor: Bill Cousins
Account Executive: Emma Zaremba
Art Director: Karrie Gurnow
Copywriter: Joe Moore
Creative Agency: Truth Collective
Producer: Tiffany Staropoli
Categories: Charity, Corporate, Social and PSAslbbonline.com, Wed, 15 Nov 2017 11:35:55 GMT