Victoria Racing Club's Campaign Shows the Wild Heart of the Melbourne Cup
The Victoria Racing Club (VRC) has brought to life the wild and wonderful heart of the Melbourne Cup Carnival in a superbly nostalgic and theatrical campaign developed by McCann Melbourne and produced by \\Thirteen & Co.
The VRC's message to Australians: become one of the wild and wonderful Melbourne Cup Carnival crowd and leave the everyday washing, work, shopping and stress behind.
VIEW THE LAUGHING AD
VIEW THE BLONDE AD
VIEW THE CAR AD
VIEW THE COUPLE AD
VIEW THE WALKING AD
VIEW THE HAT AD
VIEW THE FRIENDS AD
VIEW THE SHOPS AD
VIEW THE BLONDE AD
VIEW THE CAR AD
VIEW THE COUPLE AD
VIEW THE WALKING AD
VIEW THE HAT AD
VIEW THE FRIENDS AD
VIEW THE SHOPS AD
Creatively directed by Nicole Mandile, McCann Melbourne and directed by Pete Moore, \\Thirteen & Co, the 60-second TVC shows Melbourne streets transformed into an energetic and
vibrant "delirum of colour" with the infectious energy of racegoers taking the viewer on an enviable emotional journey.Says Caroline Ralphsmith, executive general manager customer engagement, VRC: "McCann
Melbourne has perfectly captured the colour and beauty of the Melbourne Cup Carnival on the streets of our wonderful city.
Melbourne has perfectly captured the colour and beauty of the Melbourne Cup Carnival on the streets of our wonderful city.Says Mandile: "More than any other moment in the year, the Melbourne Cup Carnival is a chance to leave humdrum behind. Where else could you wear a giant orchid on your head and it be totally normal? But really, at its heart, Cup Week is about getting your friends together, dressing up, and just having fun. And this year's campaign is simply a stunning reflection of just that."
