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Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Victor Kunda's Hilarious TikTok Highlights Unique Benefits of Samsung Galaxy's Z Flip3

07/07/2022
Advertising Agency
London, UK
159
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RAPP's social, creator first campaign harnesses the power of letting go to give creators control

As part of RAPP’s social, creator first approach to promote the Samsung Galaxy Z Flip3, the brilliant Victor Kunda has produced a powerful piece of content which hilariously highlights the unique benefits of the phone’s flex mode.

RAPP's strategy harnesses ‘the power of letting go’ - giving creators the chance to create content in the way that they see fit, to tell our client's product stories in their own unique, authentic way. Our job is to identify the talent, create the relationship, inspire them with a not-too-tight brief, and let their creativity fly.

In just 24 hours the shares and the comments, which include micro-influencers talking about switching from the key competitor, and all the love for the authenticity of this approach, have exploded, making this form of advertising incredibly powerful.

Caroline Parkes, chief strategy officer, RAPP UK said “This is authentic, creative and effective marketing, and it's the way forward”.

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