Wed, 30 Apr 2014 10:53:45 GMT
In January 2013, Her Excellency Quentin Bryce, the then Governor-General of the Commonwealth of Australia appointed a Royal Commission to investigate responses to child sexual abuse in Australian institutions.
In order to provide Australians with information about its role and purpose, the Royal Commission into Institutional Responses to Child Sexual Abuse has launched a national, integrated advertising campaign that aims to inform those who have experienced child sexual abuse within an institution of how to tell their story.
The campaign created by BMF entitled “Share your Story,” is based on the strategic insight that ‘every story brings progress closer’ and addresses the challenge survivors may face in speaking about their experiences.
With a call to action at its heart, the integrated campaign includes: print campaign, radio ads, digital displays and a website.
“Share your Story” marks the first communications campaign BMF has developed for the Royal Commission following a competitive pitch process that took place in December.
Creative Director: Justin Ruben
Art Director: Rita Stern, Bradley Averill
Copywriter: Lucy Kough, Katie Moore
Planning: Andy Wray
Managing Partner: Stephen McCardle
Head of Account Management: Lisa Ramsey
Group Account Director: Belinda Hall
Digital Creative Team: Rita Stern, Lucy Kough, Matthew Hughes
Technical Director: Mark Ellis
Executive Digital Producer: Jo Cooper
Digital Producer: Brian Nicholson
Experience Architect: Peta Bellamy
Technical Lead Developer: Sam Power
Agency Print Producer: Jane Gower
Art Buyer: Basir Salley
Photographer: Andreas Smetana
Radio Producer: Katie Harper
Categories: Charity, Corporate, Social and PSAsBMF, Wed, 30 Apr 2014 10:53:45 GMT