Today, VICE announced Donna Lamar and David Lennon as Group Creative Directors.
Together, Lamar and Lennon will work under Tom Punch, Global Chief Creative & Commercial Officer, to lead and develop creative work for the youth media company’s in-house offering, specializing in developing and executing content, experiences and thought leadership programs for VICE’s channels in partnership with brands, agencies and like minded publishers.
Lamar joins from Twitter, where she served as Creative Director, Twitter #Studio. There, she worked with cross-functional teams across the organization to define the global tone of voice for the social company. Lamar was also instrumental in helping to establish Twitter’s #Studio while managing its development and creative talent. She has held creative positions at Amusement Park Entertainment, TBWA\Chiat\Day and was head of production at Wieden+Kennedy/Amsterdam.
“VICE is unique with its identifiable voice and authenticity. It’s a great place for brands who want to organically engage and entertain,” said Lamar. “A place for true creative expression and exploration - kinda like space. All of this and the incredible team here at VICE - I couldn’t be more excited to be a part of it.”
Lennon, who initially joined VICE in October of 2017 focusing on VICE News and VICE Money, will assume the role of Group Creative Director, and join Lamar in leading the creative teams. Prior to VICE, Lennon was Global Creative Director at Wall Street Journal's Custom Studios, working on campaigns for Netflix, Morgan Stanley, MetLife Foundation, Delta Air Lines and others. He’s also held creative positions at Bloomberg’s Content Studio and McCann-Erickson Manchester.
“VICE is a really exciting place to be as a creative,” said Lennon. “Brands come to us for a reason and it gives us the opportunity to push them, sometimes beyond their comfort zone, in a meaningful and impactful way. I’m honored to be working with Tom, Donna and the rest of the team and I’m excited for more to come.”
Tom Punch, Global Chief Creative & Commercial Officer said,
“David and Donna are both a rare breed; hybrid creative individuals that combine deep cultural knowledge with real commercial savvy. David’s impressive track record of creatively commercializing various prestigious news and information propositions makes him a perfect fit to drive forward the commercial vision for our news and information based channels. Donna’s curatorial, directorial and executional expertise across a range of cultural initiatives and companies will set her up well to create programs that drive both culture and companies forward. Their knowledge of the media landscape combined with their creative expertise will make them a power duo to be reckoned with”.