Vic Government Launches 'Deadly Questions' Alexa Skill via Clemenger BBDO, Melbourne
The Victorian Government, in partnership with
Clemenger BBDO Melbourne, have brought the Deadly Questions platform to
life in the homes of Australians through the creation of an Amazon Alexa
Skill.
The Skill provides users with
two distinct ways to explore the Deadly Questions content - the first
through a question of the day functionality, and the other being the
ability to explore each of the various topics, allowing users to explore
and learn at their own pace.
Says Ben Kidney, director of interactive, Clemenger BBDO: "Voice represents an opportunity for us to engage with users in an immersive and intuitive way, enabling us to deliver content through a seamless user experience. We've been steadily building our capability in the voice space through an investment in voice experience architects, creating conversational interfaces, and utilising our technical scale to in-house the skills required."
Says Josh Smith, Aboriginal Victoria's executive director and Dunghutti man: "It's been great to have another platform to have Aboriginal voices heard and interacted with. The feedback we've received from users of the platform has been overwhelmingly positive and continues our mission of having a much-needed conversation with Victorians."
Victorians can continue to ask their Deadly Questions or view the responses to current questions at deadlyquestions.vic.gov.au, and the skill is available to interact with here.
Building on the success of the campaign and
leveraging the rich library of questions submitted via the public and
responded to by the campaign's Aboriginal champions, the Deadly
Questions Alexa Skill provides a new, voice-activated way for Victorians
to engage in the discussion.
The Alexa Skill has been built as an immersive extension to the web
platform where Victorians could ask questions, with those questions
answered by Aboriginal Victorians.
Says Ben Kidney, director of interactive, Clemenger BBDO: "Voice represents an opportunity for us to engage with users in an immersive and intuitive way, enabling us to deliver content through a seamless user experience. We've been steadily building our capability in the voice space through an investment in voice experience architects, creating conversational interfaces, and utilising our technical scale to in-house the skills required."
Says Josh Smith, Aboriginal Victoria's executive director and Dunghutti man: "It's been great to have another platform to have Aboriginal voices heard and interacted with. The feedback we've received from users of the platform has been overwhelmingly positive and continues our mission of having a much-needed conversation with Victorians."
Victorians can continue to ask their Deadly Questions or view the responses to current questions at deadlyquestions.vic.gov.au, and the skill is available to interact with here.
