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VIA Adds Six New Hires


Maggie Dodson, Amy McCammon, Stanzi Littlefield, Connie Glynn, Ellis Reavey and John Higgins appointed

VIA Adds Six New Hires

VIA has recently added six new hires to the agency, bolstering its existing capabilities for clients such as Perdue, Arm & Hammer and CarGurus to name a few. As VIA continues to set its sights on growth in 2022, these new additions to the team will be pivotal in their ability to do so.

Maggie Dodson, Creative Director

Maggie Dodson is a creative director with a penchant for ~eMoTiOn~-focused work. Originally from Maine, she’s spent her career living and working in NYC, Chicago, and LA and can direct you to the best cocktails, hot yoga, and dog parks in each city. 

From in-house at HBO working on Last Week Tonight with John Oliver to evolving the creative for Kellogg’s at Edelman, Maggie has traversed a variety of experiences, brand personas, and creative departments, resulting in a background that features a little bit of everything. Poetic Pringles manifestos, large-scale film premieres and video production, pharma-speak that sounds human and is truly helpful, purpose-driven whiskey campaigns (not an oxymoron!), political content that makes a real difference in Washington--her work leans hard into curiosity and purpose. Her focus is to empower clients to embrace the weird and wonderful, to elevate fresh thinking and mine for ideas that are poignant and built to last. 

Amy McCammon, Producer

Amy is the newest Producer to join Vacationland, VIA’s growing production company. 

In her previous role as Director of Project Management at creative agency, First Person based out of San Francisco, she led a team of producers that shared Amy’s passion and process for story building. Has she always been this tool for the craft of story development and management? Well… (takes a big breath)... While she grew up in the northeast and started her career in New York City, she spent much of her early days in Kansas City. She was the Director of the Content Studio at digital agency powerhouse DEG, the Executive Producer at famed story shop Hint, and cut her production teeth at NBC affiliate KSHB. She even graduated from New York’s fabled Fashion Institute of Technology with a degree in Advertising and Marketing. You could say she was born for this. Sharp as a razor and possessing the chops to match, Amy is the glue that keeps us all together.

Amy has tons of free time as the mother of two toddlers. Three if you count Matt, her husband. With all that uninterrupted, serenity-filled time, she experiments with delicious new vegan recipes and relives her younger days as a competitive Irish step-dancer. Not at the same time. That would be hard.

Stanzi Littlefield, Project Manager

Before joining the Project Management team at VIA, Stanzi worked at the Council on International Education Exchange (CIEE) as a Program Manager, building custom study abroad programs for university partners. Her expertise is in bringing people together to deliver a product on time and under budget, and fostering relationships along the way. Prior to moving to Maine five years ago, Stanzi served as a Peace Corps volunteer in Jordan and Mongolia. Outside of VIA, her hunt for exploration and souvenirs continues. 

Connie Glynn, Project Manager

After graduating from the University of New England with a double major in English and History, Connie worked as a Project Manager with Novus Select, managing photo and video productions for brands like Apple and Nikon. Connie then spent six years in the experiential industry, as a Senior Producer with Pierce Global under the Omnicom umbrella, and then as a Director of Experiential Marketing with Newbridge Marketing Group. In the event space, she produced programs with Lidl, Tracfone, Walmart, and L.L.Bean. Hailing from the foothills of Central Maine on the cusp of the Great North Woods, Connie has been an outdoor adventurer her entire life. She enjoys golfing, skiing, biking, reading, cooking and baking. She is passionate about Country Gold music, Arthurian Legend literature, kitchen gadgetry, and community theater. 

Ellis Reavey, Planning Lead

As Planning Lead, Ellis leads the strategic work that helps make sure great work works. With over fourteen years of experience in planning, brand strategy, and marketing helping brands solve business problems, move market share, and consumer behavior, Ellis has led strategy across a wide range of industries, including brands like Jack Daniels, Harley Davidson, New Balance, Bank of America, and PUR. He cut his teeth at Modernista! working on Cadillac, Hummer, and (RED), before taking on roles at Digitas, Arnold, Pulp & Wire, and 3 years client-side at Orvis as Senior Brand Marketing Manager. An insatiable outdoorsman who values solitude as much as he does hands-on collaboration, Ellis is an avid fly fisher, tinkerer, backpacker, (amateur) woodworker, and zombie-apocalypse- survivalist.

John Higgins, Editor

John Higgins began his editing career working on independent films in Tucson, Arizona.  

His creative intellect was nurtured over the past 30 years from traveling the world. By the time John formed his first company, he had already lived in or traveled to over 20 different countries. 

When he was younger, his father’s travels led him to France, where he spent three years of his life studying in Paris.  This exposed him to a myriad of children from just about every region, culture, and ethnicity on the planet.  Later as a young adult, John would continue his studies both at home and abroad, leading him to a semester abroad in Barcelona, Spain, as well as traveling throughout Africa and South America.  

These different experiences have given John a unique insight with regards to interpreting various and often conflicting creative needs with the demands of a more logical a business direction…. These conflicts are approached as a linguistic issue, and then a diplomatic one.  Having grown up around the sons of plenty of diplomats himself, John brings these traits with him into his creative endeavors.  

John Higgins’ creative journeys would also lead him beyond the bounds of filmmaking into a career in advertising. Before joining VIA, he worked with CBC Advertising in Maine.  There John served as a creative editor, where he helped elevate almost every one of his clients to a #1 position in each of their respective markets. His largest accomplishment coming in the form of helping Brandon Ford in Florida become the largest Ford dealership on the East Coast, and later going toe-to-toe with Galpin Ford for the #1 spot overall in the country.

John’s projects have earned a myriad of film festival awards, as well as 9 Telly Awards and a Boston/New England Emmy Nomination on a project he edited for Planet Dog. 

John joined VIA as a freelance editor in July of 2021, and was hired full time in January of 2022.

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DiGennaro Communications, Mon, 31 Jan 2022 08:21:05 GMT