Mon, 06 Dec 2021 12:17:00 GMT
Vhi Healthcare's ‘Tik-Doc’ tells the story of Susan, a Vhi Healthcare doctor who goes all out to make, Lauren, a needle-fearing teen feel at ease.
The story of the TikTok dancing doctor was inspired by Vhi employee, Linda, a Doctor from Limerick who sums up Vhi’s focus in their clinical approach and genuine empathy for patients “It’s this feeling that somebody cares about you and is interested in you and is looking after you, trying to make your wellness journey a more positive one”.
Carol Lambert, Publicis Dublin said: “The medical professionals on the Vhi team are brilliant at what they do and their human approach to healthcare is inspiring. The extra lengths the character goes to brings to life how Vhi’s medical professionals look after their patients across their range of healthcare services.”
Orla Caffrey, Vhi said: “Susan and Lauren's story is about bringing to life the thousands of interactions our patients have with our Vhi Healthcare clinical services, each year. It is about the patient who walks in our door, and about giving them the most positive experience possible. Our advertising, using a new animation style and approach is designed to be a feel good moment while also showing how we, at Vhi, put the heart into healthcare.”
The campaign launched on the 26th November with a roadblock across RTE, Virgin Media, TG4, Channel 4 and Sky Media. Created by Publicis Dublin, produced by Piranha Bar with media strategy by Spark Foundry, part of Core, the campaign includes TV, Cinema, VOD and OOH.
Categories: Health, Corporate, Social and PSAsPublicis Dublin, Mon, 06 Dec 2021 12:17:00 GMT