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Vhi Healthcare Doctor Learns TikTok Dance to Make Patient Feel at Ease

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Publicis Dublin tells story of TikTok dancing doctor inspired by a Vhi employee

Vhi Healthcare Doctor Learns TikTok Dance to Make Patient Feel at Ease

Vhi Healthcare's ‘Tik-Doc’ tells the story of Susan, a Vhi Healthcare doctor who goes all out to make, Lauren, a needle-fearing teen feel at ease.

The story of the TikTok dancing doctor was inspired by Vhi employee, Linda, a Doctor from Limerick who sums up Vhi’s focus in their clinical approach and genuine empathy for patients “It’s this feeling that somebody cares about you and is interested in you and is looking after you, trying to make your wellness journey a more positive one”.

Carol Lambert, Publicis Dublin said: “The medical professionals on the Vhi team are brilliant at what they do and their human approach to healthcare is inspiring. The extra lengths the character goes to brings to life how Vhi’s medical professionals look after their patients across their range of healthcare services.” 

Orla Caffrey, Vhi said: “Susan and Lauren's story is about bringing to life the thousands of interactions our patients have with our Vhi Healthcare clinical services, each year. It is about the patient who walks in our door, and about giving them the most positive experience possible. Our advertising, using a new animation style and approach is designed to be a feel good moment while also showing how we, at Vhi, put the heart into healthcare.” 

The campaign launched on the 26th November with a roadblock across RTE, Virgin Media, TG4, Channel 4 and Sky Media. Created by Publicis Dublin, produced by Piranha Bar with media strategy by Spark Foundry, part of Core, the campaign includes TV, Cinema, VOD and OOH.

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Credits

Agency: Publicis Dublin

Executive Creative Director : Ronan Nulty

Creative Director: Carol Lambert

Creative Team: Claire Healy and Paul O’Loughlin

Head of Strategic Planning: Chloe Hanratty

Head of production: Niamh Skelly

Managing Director: Geraldine Jones

Senior Account Director: Ruth McCormack

Senior Account Manager: Cormac Dooley

Client Credits

Head of Marketing : Adam Bacon

Marketing Communications Manager : Orla Caffrey

Marketing Communications Specialist: Sarah Brazil

Production Company Credits

Production Company : Piranha Bar

Director : Simon Burke

Producers : Emily Brady

CG Supervisors : Sam Boyd and Simon Burke

Animation: Conor Ryan

Character Groom & LookDev: Ciaran Talbot

Media Agency Credits

Agency : Spark Foundry, part of Core

Business Director: Simone Parfrey

Senior Client Manager: Hugh Gleeson

Genres: Animation

Categories: Health, Corporate, Social and PSAs

Publicis Dublin, Mon, 06 Dec 2021 12:17:00 GMT