Hobby home page
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Very's Touching Campaign Encourages Confidence in Everyone

Creative 411 Add to collection

St Luke's combined princesses and monsters to bring the heartwarming matters most spot to life

Very's Touching Campaign Encourages Confidence in Everyone

The story of a dad committed to helping his monster-loving daughter meet the dress code at a princess party features in the latest St Luke’s work for, created to communicate the retailer’s new ‘You can say yes when it matters most’ positioning. 

In the first television ad of the campaign, a group of girls excitedly receive invitations to a school friend’s princess party – all except for one, whose interests lie more with scary monsters than frilly pink frocks. Her dad decides to take matters into his own hands, getting a sewing machine delivered from Very so he can whip up a unique monster alien princess costume. The girl arrives at the party armed with the confidence that comes from being both on brief and true to herself, and the voiceover reminds us that sometimes it’s important to ‘say yes when it matters most’.

It comes as Very puts its flexible payment options - which give customers access to 1,900 big brands - at the heart of its marketing. 

Andrew Roscoe, head of brand at The Very Group, said: “This campaign centres around the moments that matter to our audience, which have been made possible by Very’s extensive range of brands and flexible ways to pay. We are confident the creative will effectively communicate our new proposition to both current and new customers.” 

Al Young, chief creative officer at St Luke’s, said: “This new Campaign gives Very’s advertising a new and more emotional direction. It shows how Very, plus the great brands it offers, can make an important moment happen.” 

Julian Vizard, creative partner at St Luke’s, said: “Whilst this story is about someone being true to themselves, more importantly, it’s about the person who has given them the confidence to be so.” 

The 30-second film breaks on television on 14th March, with integrated activity running on video on demand, social media, print, radio and out of home.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
The Very Group

Head of Brand: Andrew Roscoe

Campaign Manager: Kim Pritchard

Marketing Executive: Zoe Redmond

St. Luke’s

Chief Creative Officer: Alan Young

Creative partner: Julian Vizard

Art Director: Joanne Boyle

Copywriter: Hannah Talbut

Agency Producer: Chloe London

Agency Planner: Lydia Jones

Business Director: Laura Harris

Account Director: Emily Gill-Heginbotham


Photographer: Wes Rashid

Director/ Production Co: Ben Liam-Jones / Riff Raff

Producer: Jay Lovelock

Editor: Rachael Spann

Post Production: ETC

Sound Design: Grand Central Studios

DoP: James Blann


Media: Vizeum

Genres: People, Storytelling, Dialogue

Categories: Online retailers, Retail and Restaurants

St Luke's, Mon, 16 Mar 2020 17:52:55 GMT