Mon, 01 Oct 2018 15:15:00 GMT
‘Toys that take them places’ is the theme of a new multi-media campaign for Very.co.uk to promote the online retailer’s toy range in the run-up to Christmas.
The campaign, devised by St. Luke’s, features a 30-second TV commercial which premieres in the ad-break of ITV’s This Morning programme, at 11am on 1 October.
This marks the first time Very, which is best-known for fashion, has focused exclusively on toys, in an above-the-line campaign. Part of Shop Direct, Very is the UK’s second largest pure-play online retailer.
Sylvia Woon, Chief Marketing Officer at Shop Direct, said: “Very’s toy offering is both fun and focused on products to lead children to new discoveries; to help them develop their budding passions by encouraging learning, compassion and creativity.”
In the brand commercial, “Toybox”, directed by Chris Balmond from Outsider, a little girl is transported by her imagination into a magical world in which she can be anything she wants to be – inspired by her favourite toys from Very.
Ed Palmer, Managing Director of St Luke’s, said: “Very exists to make products which are easily accessible to more people. This includes the youngest consumers, through the gifts family and friends will be buying for them this Christmas – including toys.”
The campaign also includes a suite of idents, an online film and content for OOH, DOOH, VOD, social formats and digital banners.view more - Hires, Wins & Business
Post Production Company: Electric Theatre Collective
Production Company: Outsider
Director: Chris Balmond
Producer: Jeremy Bannister
Music Supervision: Native
Music Supervisor: Rachel Menzies
VFX Supervisor: Arianna Maniscalco
VFX Producer: Arianna Maniscalco
Colorist: Lewis Crossfield
Edit Company: Final Cut
Editor: Suzy Davis
Creative Agency: St Luke's
Senior Account Manager: Laura Harris
Agency Production: Chloe London
Planners: Dan Hulse (Lead Planner)
Creative Partner: Julian Vizard
Business Lead: Laura Harris
Media Agency: Vizeum
Art Director and Copywriter: Hannah Williamson and Jo Boyle
CMO: Sylvia Woon
Advertising Manager: Kim Pritchard (Senior)
Global Head of Brand & Marketing: Andrew Roscoe (Andrew Roscoe)
Genres: Music & Sound Design, Visual VFX, People, Idents, Storytelling
Categories: Online retailers, Retail and RestaurantsSt Luke's, Mon, 01 Oct 2018 15:15:00 GMT