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Very.co.uk Shows Its Toy Credentials in New Festive Campaign from St Luke’s

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'Toybox' directed by Chris Balmond from Outsider was devised by St. Luke’s and marks the first time Very has focused exclusively on toys

Very.co.uk Shows Its Toy Credentials in New Festive Campaign from St Luke’s

‘Toys that take them places’ is the theme of a new multi-media campaign for Very.co.uk to promote the online retailer’s toy range in the run-up to Christmas.

The campaign, devised by St. Luke’s, features a 30-second TV commercial which premieres in the ad-break of ITV’s This Morning programme, at 11am on 1 October.

 This marks the first time Very, which is best-known for fashion, has focused exclusively on toys, in an above-the-line campaign. Part of Shop Direct, Very is the UK’s second largest pure-play online retailer.

Sylvia Woon, Chief Marketing Officer at Shop Direct, said: “Very’s toy offering is both fun and focused on products to lead children to new discoveries; to help them develop their budding passions by encouraging learning, compassion and creativity.”

In the brand commercial, “Toybox”, directed by Chris Balmond from Outsider, a little girl is transported by her imagination into a magical world in which she can be anything she wants to be – inspired by her favourite toys from Very.

Ed Palmer, Managing Director of St Luke’s, said: “Very exists to make products which are easily accessible to more people. This includes the youngest consumers, through the gifts family and friends will be buying for them this Christmas – including toys.”

The campaign also includes a suite of idents, an online film and content for OOH, DOOH, VOD, social formats and digital banners.

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Post Production / VFX

Post Production Company: Electric Theatre Collective

Production Company

Production Company: Outsider

Director: Chris Balmond

Producer: Jeremy Bannister

Music

Music Supervision: Native

Music Supervisor: Rachel Menzies

Animation

VFX Supervisor: Arianna Maniscalco

VFX Producer: Arianna Maniscalco

Other

Colorist: Lewis Crossfield

Offline

Edit Company: Final Cut

Editor: Suzy Davis

Creative Agency

Creative Agency: St Luke's

Senior Account Manager: Laura Harris

Agency Production: Chloe London

Planners: Dan Hulse (Lead Planner)

Creative Partner: Julian Vizard

Business Lead: Laura Harris

Media Agency: Vizeum

Art Director and Copywriter: Hannah Williamson and Jo Boyle

CMO: Sylvia Woon

Client

Advertiser: Very

Advertising Manager: Kim Pritchard (Senior)

Global Head of Brand & Marketing: Andrew Roscoe (Andrew Roscoe)

Genres: Music & Sound Design, Visual VFX, People, Idents, Storytelling

Categories: Online retailers, Retail and Restaurants

St Luke's, Mon, 01 Oct 2018 15:15:00 GMT