Electriclime gif
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition Shows Its Toy Credentials in New Festive Campaign from St Luke’s

Hires, Wins & Business 275 Add to collection

'Toybox' directed by Chris Balmond from Outsider was devised by St. Luke’s and marks the first time Very has focused exclusively on toys Shows Its Toy Credentials in New Festive Campaign from St Luke’s

‘Toys that take them places’ is the theme of a new multi-media campaign for to promote the online retailer’s toy range in the run-up to Christmas.

The campaign, devised by St. Luke’s, features a 30-second TV commercial which premieres in the ad-break of ITV’s This Morning programme, at 11am on 1 October.

 This marks the first time Very, which is best-known for fashion, has focused exclusively on toys, in an above-the-line campaign. Part of Shop Direct, Very is the UK’s second largest pure-play online retailer.

Sylvia Woon, Chief Marketing Officer at Shop Direct, said: “Very’s toy offering is both fun and focused on products to lead children to new discoveries; to help them develop their budding passions by encouraging learning, compassion and creativity.”

In the brand commercial, “Toybox”, directed by Chris Balmond from Outsider, a little girl is transported by her imagination into a magical world in which she can be anything she wants to be – inspired by her favourite toys from Very.

Ed Palmer, Managing Director of St Luke’s, said: “Very exists to make products which are easily accessible to more people. This includes the youngest consumers, through the gifts family and friends will be buying for them this Christmas – including toys.”

The campaign also includes a suite of idents, an online film and content for OOH, DOOH, VOD, social formats and digital banners.

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Post Production / VFX

Post Production Company: Electric Theatre Collective

Production Company

Production Company: Outsider

Director: Chris Balmond

Producer: Jeremy Bannister


Music Supervision: Native

Music Supervisor: Rachel Menzies


VFX Supervisor: Arianna Maniscalco

VFX Producer: Arianna Maniscalco


Colorist: Lewis Crossfield


Edit Company: Final Cut

Editor: Suzy Davis

Creative Agency

Creative Agency: St Luke's

Senior Account Manager: Laura Harris

Agency Production: Chloe London

Planners: Dan Hulse (Lead Planner)

Creative Partner: Julian Vizard

Business Lead: Laura Harris

Media Agency: Vizeum

Art Director and Copywriter: Hannah Williamson and Jo Boyle

CMO: Sylvia Woon


Advertiser: Very

Advertising Manager: Kim Pritchard (Senior)

Global Head of Brand & Marketing: Andrew Roscoe (Andrew Roscoe)

Genres: Storytelling, Idents, People, Visual VFX, Music & Sound Design

Categories: Retail and Restaurants , Online retailers

St Luke's, Mon, 01 Oct 2018 15:15:00 GMT