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  • South African Edition Head Into Summer with Style in Campaign By St Luke's



Featuring Fearne Cotton, St Luke's create print, online and spots for Head Into Summer with Style in Campaign By St Luke's, the online department store, is launching its 2014 summer range with a £3m TV campaign. 
The commercial, created by St Luke’s, was shot to showcase that has all you need to do summer in style and utilises a 360° camera move to reveal a series of models looking the epitome of summer cool before panning round to reveal all the stylish items you'll need, whatever your summer. From outdoor furniture, BBQs and casual summer fashion to throw the ultimate outdoor party, to glamorous luggage, statement accessories and everything you need to travel in style. Not forgetting vibrant beach clothing and holiday electricals for those trips abroad. 

The ad features Fearne Cotton, who has been’s brand ambassador for four years. It was shot in Barcelona and directed by the celebrated Spanish Commercial Directors, Canada. The TV campaign, which launches on April 10th, will be supported by a fully integrated campaign including national print, online, and outdoor. 

St Luke’s Executive Creative Director, Alan Young said: “ has a 360° department store offer for summer, so in collaboration with Canada we have created a film with a 360° shooting technique to celebrate this.”

Jon Owen, Retail Director at Shop Direct, home to, said: “Having set a precedent recently for great fashion ads, with this campaign we purposefully wanted to show the range of products on offer at whilst still living up to the fashion credentials and stylish, aspirational advertising that St Luke’s has created for us".

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Genres: Fashion & Beauty

Categories: Day Wear, Clothing and Fashion

St Luke's, Thu, 10 Apr 2014 10:14:33 GMT