Mon, 10 Jan 2022 11:04:01 GMT
Verve|Showrunner, the culture and entertainment arm of Verve, has picked up the Tayto account for their 2022 summer campaign. This followed a competitive pitch, with the brief focused on engaging the brand with a new demographic.
Verve|Showrunner was set up in 2020 to give Verve a new offering of entertainment led creative work and strategy, and has already produced work for Guinness GB, AIB, Gala, Bean & Goose, and Vhi. The latter picked up the agency’s first Kinsale Shark Award last September.
The agency is headed up by Sam Moorhead, Mikey Fleming and Jane Gray, along with Verve founder Ronan Traynor. Sam and Mikey - creative partners of 10 years - moved to Verve in 2020 in order to set up the new offering, having previously held positions as Content Leads in Boys + Girls.
Sam Moorhead, creative partner at Verve|Showrunner, says: “Working with an iconic and intrinsically Irish brand like Tayto is a really exciting challenge to take on. As a company, Tayto shares our ambition, vision and love of creative work, so we’re looking forward to the collaborative process”.
Carol McCaghy, marketing manager at Tayto, comments: “We are very excited to work with Verve Showrunner for our 2022 Tayto Masterbrand campaign. Throughout the pitch process, the team illustrated clear understanding of our objectives, our target audience and we believe will deliver a campaign that will engage and resonate with this audience”