The Marketing Standard
Tue, 23 Oct 2018 08:13:39 GMT
Effie Worldwide announced today that Veronica Parker-Hahn has joined the organization as SVP of Growth & Innovation, a new position for the non-profit. For 50 years, Effie has led, inspired and championed the practice and practitioners of marketing effectiveness, and is best known for the Effie Awards, which runs 50+ programs globally.
Parker-Hahn is charged with expanding the brand’s educational initiatives throughout the world, working with marketers across all stages of their careers to become more effective practitioners. Her first big projects will be launching the second US program for the Effie Academy (early career professional development) in February and a future-focused Summit on effectiveness in May 2019. She will also work with partners to feature Effie case studies in programming, such as industry associations, business schools and media. In addition, she will oversee the Collegiate Effie program which is a hands-on learning experience for college students to create marketing campaigns for brands.
Parker-Hahn’s nearly 20 years of experience span both client and agency side, having worked at large holding company agencies such as FCB, DDB and BBDO on blue chip brands Pepsi, Nabisco and Mars, as well as smaller creative shops including mcgarrybowen and Droga5. Parker-Hahn became the first VP of Marketing at Oscar Insurance, where she was responsible for launching and scaling the health insurance startup’s marketing program, before most recently consulting on marketing strategy for various early stage startups and established organizations.
“Effie is evolving to build a strong educational platform. With Veronica in place, we’ll be able to harness our resources to help marketers be more effective,” said Traci Alford, President & CEO at Effie Worldwide. “Veronica’s background is truly representative of the Effie brand and we are very excited to utilize her knowledge to create gold standard programs that are relevant for the modern marketer.”
“The marketing industry is changing rapidly but every marketer, from startups to massive companies, have similar goals when it comes to marketing effectiveness. They want to know ‘does it work’,” said Parker-Hahn. “Effie is no different. We must adapt and evolve. I look forward to reintroducing the importance of having the Effie organization as a marketing resource for all kinds of marketers. And giving them the tools to better understand what effectiveness looks like.”
view more - CreativeThe Marketing Standard, Tue, 23 Oct 2018 08:13:39 GMT