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Verizon's NFL Campaign Honours the Worst Fantasy Players in America

01/09/2023
Advertising Agency
Brooklyn, USA
263
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In partnership with R/GA, the campaign aims to find and crown the best fantasy football loser in America

The Internet has shown that finishing last in a fantasy football league has consequences. This season to highlight its new feature, myPlan, Verizon is taking the excitement of football season to a whole new level with its latest campaign ‘Fantasy’s Legends of Last Place’ experience. To find and crown the best fantasy football loser in America, Verizon teamed up with fans to submit their fantasy league’s last place rituals on social for a chance to score NFL tickets and win the ultimate title. The winner will be announced on 8/31. 

Created in partnership with R/GA, the ‘Fantasy’s Legends of Last Place’ is being amplified across social, CTV, and with league and media partners NFL, DraftKings, and Barstool Sports. 

With over 60 million fantasy football players, especially those last place finishers who desperately need a better plan to stay on top of the action, Verizon wants its customers to know that switching to myPlan is the best plan for a football fan. 

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