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Verizon Wireless Track Down A Rogue Taxi

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Lost Planet and Sonic Union team up to help find a customer's lost phone

Verizon Wireless Track Down A Rogue Taxi

Director Doug Liman (Mr. and Mrs. Smith, The Bourne Identity), and Lost Planet editor Hank Corwin team up with Sonic Union mixer Paul Weiss to make a lost phone search a death-defying adventure in the new :60 “Catch Me If You Can” for Verizon Wireless out of mcgarrybowen.  The spot features a man losing his Google Now-enabled Droid in the back of a nightmarishly erratic taxicab, and having to chase it down in action-film-star fashion. Stephen Dewey of Machine Head provided the dynamic sound design, creating a realistic urban environment.

 

 


“Catch Me If You Can” opens on a man riding in a taxicab piloted by a distracted and impatient driver.  “Three blocks up,” requests the man as the driver yaks on his phone, narrowly avoids accidents and almost misses the destination completely.  A title card appears, “Episode I: Rough Ride.”  The man gets out of the cab and quickly realises he left his phone inside, but it’s too late.  The cab and phone speed away, sending the man sprinting after.  He races through parks and down sidewalks until he’s lost sight of the cab.  The “Rough Ride” in the racing cab, bounces the phone off the ceiling and slams it against its car doors as a voiceover begins, “Reinforced with scratch-resistant glass and a uni-body made Kevlar strong.”  Standing in the street, the man calls out, “OK, Google Now, call my Droid.”  Voice activated, the phone rings allowing him to retrieve it as the voiceover concludes, “The new Droid Ultra by Motorola.  When strength matters, Droid does.”  The Droid, Motorola and Verizon logos close out the spot.

 

Credits:

 

BRAND: DROID
SPOT: "Catch Me If You Can"
AGENCY: mcgarrybowen
ECD: Russell Lambrecht, Mark Koelfgen
GCD: Frauke Tiemann
CD: Laurence Gega, Jason Slack
SR. PRODUCER: Skip Allocco
AGENCY EXECUTIVE PRODUCER: Dante Piacenza
HEAD OF BROADCAST PRODUCTION: Roseanne Horn
ACCOUNT SUPERVISOR: Joey Ziarko


DIRECTOR: Doug Liman
DP: Chung-hoon Chung
PRODUCTION COMPANY: Independent Media
EXECUTIVE PRODUCER: Suzanne Preissler


EDITOR:  Hank Corwin
EDITORIAL COMPANY: Lost Planet
SR. CUTTING ASSISTANT: Liza Espinas
SR. CUTTING ASSISTANT: Ben Rodriquez
ASSISTANT EDITOR: John Ryan Stacom
PRODUCER: Lauren Hefner Addison 
EXECUTIVE PRODUCER:  Krystn Wagenberg


SOUND MIX: Sonic Union
MIXER: Paul Weiss

POST PRODUCTION EFX: Method
EXECUTIVE PRODUCER: Stuart Robinson
VFX PRODUCER: Heather Saunders
VFX SUPERVISOR: Jay Hawkins
VFX SUPERVISOR: Doug Luka
COMPOSITOR: Aaron Baker
COMPOSITOR: Robert Nick Dauphinais
LIGHTING: Jaemin Lee
ANIMATOR: Joon Lee
ANIMATOR: Matt Hackett

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lbbonline.com, Fri, 23 Aug 2013 14:31:52 GMT