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Verizon Customer Goes to Extreme Measures in Sprint's Cheeky Super Bowl Ad

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Droga5 and Smuggler address the great lengths one might go to avoid a pricey Verizon phone bill

Verizon Customer Goes to Extreme Measures in Sprint's Cheeky Super Bowl Ad

Today, Sprint unveiled its latest commercial from Droga5, which will air during the second quarter of the Super Bowl LI broadcast.

The 30 second commercial titled “Car” humorously addresses the great lengths one might go to avoid a pricey Verizon phone bill. 

“Car” illustrates that Verizon’s expensive bills are enough to drive anyone over the edge. With this commercial, we find a guy who is so fed up with paying too much for his wireless bill, he decides to fake his own death to try to get out of his Verizon contract by placing a mannequin behind the wheel of his car and pushing it off a cliff. It seemed like a genius idea until Sprint customer Paul shows up to offer a simpler alternative: Switching to Sprint – a network that is within 1% reliability of Verizon and he can save 50% on his current Verizon rate.

Following the initial run during the Super Bowl, an alternate version of “Car” will air on TV. The brand also has a longer version posting online. The media will air through the end of the month. 

“Sprint understands frustrated Verizon customers and so many consumers face paying too much for their wireless bill and Sprint is here to help,” said Roger Solé, Sprint chief marketing officer. “There is no need for extreme measures…consumers can just switch to Sprint and get 50 percent off most current AT&T and Verizon rate plan prices all on Sprint’s award-winning reliable network.” 

"We're excited to share our first work for Sprint in the Super Bowl,” said Matt Ian, executive creative director, Droga5. “It's a humorous, Big-Gamey twist on the campaign Sprint is currently running. We wanted to capture the helplessness of being trapped in a cycle of insane fees, and let Verizon customers know Sprint is the right option.”

A new campaign from Sprint and Droga5 will be unveiled in the near future.

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Advertiser: Sprint

Head of Digital: (Strategy) George Bennett

Post Production / VFX

Executive Producer: Zu Al-Kadiri

Flame: Chris Sonia

Post Production Company: The Mill

Senior Producer: Colin Blaney

Creative Agency

Business Affairs: Librado Sanchez

Chief Creation Officer: Sally-Ann Dale

Chief Creative Officer: Ted Royer

Co-Head of Broadcast Production: Jesse Brihn, Bryan Litman

Comms Strategy Director: Chanelle Flavell

Creative Agency: Droga5 NY

Creative Chairman: David Droga

Executive Creative Director: Matt Ian

Executive Producer: Ross Plummer

Global Chief Strategy Officer: Jonny Bauer

Group Account Directors: Blake Crosbie

Group Strategy Director: Meghann Mackenzie

Strategy Director: Kevin DeStefan

Production Company

Director: Randy Krallman

DOP: Darren Lew

Executive Producer: Patrick Milling Smith, Brian Carmody, Shannon Jones

Production Company: Smuggler

Line Producer: Ian Blain


Sound Design: Sound Lounge

Sound Mix: Seth Phillips


Edit Assistant: Pamela Petruski

Edit Company: Mackcut

Editor: Gavin Cutler

Producer: Gina Pagano

Genres: Comedy

Categories: Consumer Electronics, Mobile Network

Droga5 New York, Fri, 03 Feb 2017 09:29:59 GMT