This year, Verizon partnered with R/GA and Momentum Worldwide to create the largest and most ambitious sports project ever built for the Super Bowl. Raymond James stadium, home of this year’s game, will be at a fraction of its capacity due to the pandemic. The group designed a stadium in Fortnite inspired by the big game to unite millions of fans in a sports celebration like never before and reimagine the future of virtual sporting events.
Powered by Verizon’s 5G Ultra Wideband technology, the group brought together the NFL’s biggest stars to create the ultimate #SBLV experience for gamers and football fans alike.
Throughout Super Bowl week, people will immerse themselves in a range of exclusive events taking place at the Verizon 5G Stadium. Main events featuring NFL players and the world's biggest pro gamers will be broadcast on Twitch, hosted by duo Desus Nice and The Kid Mero. Additionally, NFL players will drop into the Fortnite stadium and surprise fans with virtual 'meet and greets' in their avatar form.
Verizon collaborated with the world’s greatest Fortnite builders, Maka Makes, Shride, and Pimit (each a part of the Beyond Creative collective) to create this experience.
They also collaborated with NFL players to develop the stadium and its mini-games, including: Saquon Barkley (RB) - NY Giants; Joey Bosa (DE) - LA Chargers; Tua Tagovailoa (QB) - Miami Dolphins; JuJu Smith-Schuster (WR) - Pittsburgh Steelers; Ryan Shazier (OLB) - Pittsburgh Steelers (retired); Tarik Cohen (RB) - Chicago Bears; DeAndre Hopkins (WR) - Arizona Cardinals; Kyler Murray (QB) - Arizona Cardinals.