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Verizon Builds Raymond James Super Bowl Stadium in Fortnite to Reimagine the Future of Virtual Sporting Events

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In partnership with R/GA and powered by Verizon’s 5G Ultra Wideband technology, the group brought together the NFL’s biggest stars to create the ultimate #SBLV experience

Verizon Builds Raymond James Super Bowl Stadium in Fortnite to Reimagine the Future of Virtual Sporting Events
This year, Verizon partnered with R/GA and Momentum Worldwide to create the largest and most ambitious sports project ever built for the Super Bowl. Raymond James stadium, home of this year’s game, will be at a fraction of its capacity due to the pandemic. The group designed a stadium in Fortnite inspired by the big game to unite millions of fans in a sports celebration like never before and reimagine the future of virtual sporting events.

Powered by Verizon’s 5G Ultra Wideband technology, the group brought together the NFL’s biggest stars to create the ultimate #SBLV experience for gamers and football fans alike.

Throughout Super Bowl week, people will immerse themselves in a range of exclusive events taking place at the Verizon 5G Stadium. Main events featuring NFL players and the world's biggest pro gamers will be broadcast on Twitch, hosted by duo Desus Nice and The Kid Mero. Additionally, NFL players will drop into the Fortnite stadium and surprise fans with virtual 'meet and greets' in their avatar form.

Verizon collaborated with the world’s greatest Fortnite builders, Maka Makes, Shride, and Pimit (each a part of the Beyond Creative collective) to create this experience.

They also collaborated with NFL players to develop the stadium and its mini-games, including: Saquon Barkley (RB) - NY Giants; Joey Bosa (DE) - LA Chargers; Tua Tagovailoa (QB) - Miami Dolphins; JuJu Smith-Schuster (WR) - Pittsburgh Steelers; Ryan Shazier (OLB) - Pittsburgh Steelers (retired); Tarik Cohen (RB) - Chicago Bears; DeAndre Hopkins (WR) - Arizona Cardinals; Kyler Murray (QB) - Arizona Cardinals.

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Agency

Agency: R/GA

Global Chief Executive Officers: Sean Lyons and Tiffany Rolfe

EVP Managing Director: Nick Allen

Experimental Agency: Momentum Worldwide

SVP, Group Director, Business Leadership: Melissa Misiak

VP, Director, Business Leadership: Nicole Pincus

Director, Business Leadership: Lynsey Wright

Senior Managers, Business Leadership: Erik Nisson and Emily Luckow

Associate, Business Leadership: Max Hirsch

Executive Creative Director: James Robinson

SVP, Group Creative Director: Joe Kantrowitz

Creative Directors: David Byrd, Sam Resta and Greg Weber

Associate Creative Director: Toni Kaleda

Executive Experience Director: David Chamberlain

3D Design Director: Joe Gourley

Senior Graphic Designer: Alain Baburam

VP, Director, Strategy: Aimee O'Rourke

Senior Strategist: Ian Bush

Associate Director, Project Management: Debra Keneally

Senior Project Manager: Sara Costa

SVP, Director, Integrated Production: Melissa Hamilton

Senior Creative Technologist: Austin Bennett

Senior Integrated Producer: Jessica Keil

Creative Technologist: Willem Pickleman

Associate Integrated Producer: Maddie Demas

Associate Creative Technologist: Macklin Andrick

Integrated Production Coordinator: Medina Nicsik

Senior Manager, Broadcast Business: Mary Mitchell

SVP, Content Production: Spring Clinton

Associate Content Producers: Laura Mejia and Laura Silverman

Senior Experiential Producer: Scotland Reid

Experiential Producer: Brandon Tillotson

Client Services

Managing Director, Client Services: Joe Ladd

Account Director: Stephanie Kim

Management Supervisor: Wesley Roman

Account Manager: Jessica Stewart

Content Studio

Director, Content Production: Chris Detoy

Content Producer, Post Production: Sasha Skulinets and Stephanie Katritos

Executive Content Producer: Sarah Farrand

Director, Content Production: Erica Jensen

Associate Content Producer: Erin Stella

Senior Content Producer: Jennifer Arcese

Senior Animators: Thor Ensrud, Robert Paynter, Kai Asika and Nick Principe

Senior Video Editors: Craig Holzer, Robert Wagnerman, Jake Benjamin and Bryan Wetzel

Associate Video Editor: Harvey Choi

Video Editor: Alexandra Redd

Creative Director: Chris Vranos

Motion Design Director: Gavin Shapiro

3D Art Director: Natasha Saenko

Senior 3D Artist: Cristina Kuong

Creative Director & Senior Technical Director: Wing Luo

Motion Design Director: Felipe Mahalem

Copywriting

Executive Creative Director: David Yankelewitz

Global Executive Creative Director: Daniel Barak (f)

Creative Director: Gio Serrano

Associate Creative Director: Matt Mortimer

Copywriter: Brian Szabo

Experience Design

Senior Experience Designer: YungHee Chia (f)

Marketing Sciences

Director, Marketing Sciences: Jo Hayes

Manager, Marketing Sciences: Praise Hong

Sr. Analyst, Marketing Sciences: Suah Lee

Jr. Analyst, Marketing Sciences: Mehlum Kayamail

Media

Senior Connections Planners: Emily Arnold and Akua Harris

Production

VP, Executive Operations & Production Director: Charles Chung

Senior Producer: Shar-dé Ricketts

Producer: Christopher Joyce

Associate Producer: Nikolai Jackowski

Senior Producer: Jasmine Arakel

Strategy

Group Strategy Director: Philip Lee

Strategy Director: Meryl Swagner

Senior Strategist: Corey Kindberg

Influencer Strategist: Ari Hayward

Senior Strategist: Savannah Rabin

Influencer Lead: Sarah Yellen

Technology

Associate Technology Director: Wade Wojcak

Associate Engineering Director: David Holm

Senior Technology Director: Adam Jones

Associate Technology Director, QA: Silas Law

Technology Lead: Sergio Kuba

Associate Software Engineer: Sarah Yu

Visual Design

Executive Creative Director: Aaron Mosher

Associate Creative Directors: Rene Van Wonderen and Derek Heinze

Art Director: Connor Green

Creative Director: Chris McCall (f)

Agency
Game Building

Fornite stadium and game builds: BeyondCreative

Level Designer: Shride

Artistic Designer: MakaMakes

Mechanical Designer: Pimit

Game Mode layouts: 3DLab

Game Designer: Axel Capek

Level and Artistic Designer: TinyManiac

Story, Character and Environmental Designer: BertBuilds

Sculptor: SKTTLZ

Editorial

Editor: Adam Weiss

Animations: Nice Shoes

Executive Creative Director: Harv Glazer

Creative Director: Aime Bennet

Producer: Charis Mound and Barclay J Maude

Footage Capture

Footage: Ryan Green

Music and Audio

Audio Mix: Plush

Director of Operations: Dana Villarreal

Production - Raymond James Stadium Content Capture

Production Company: Wanderlust

Executive Producer: Eric D’Amario

Director of Production: Steve Schinnerer

Livestream Tech: Andy Sankar

Audio: Mark Perfetti

Production Assistants: Luiz Vasquez and Jamie Kalidova

Production - Fortnite Content Capture

Production Company: Firstman, Inc

Executive Producer: Erik Mygrant

Production Company: Jet Productions I/S

Director of Production: Tais Holm

LLC - Editing

LLC - Editing: Jeffrey Stevens

Editors: Jeffrey Stevens and Tyrone Rhabb

Motion Graphics Designer: Juan Monasterio

Livestream Production

Esports Operations: Esports Engine

Broadcast Engineer: Drew Carroll

IT Technician: Chris Quattrocchi

Head League Operations: Miller Roberts

Game Director: Andy Kim

Creative Producer: Ray Reese

Account Manager: Charlie Morris

Project Manager: Jordan Blitzstein

Director: Joe Hood

A1: Tommy Bridwell

Graphics Integrator: Dustin Wang

CG Operator: Mona Tessema

Relay Producer: David Vermeulen

Relay Operator: Ryan Kadlec

Extensions Manager: Bryon Sarza

Game Producer: Manuel Anton Xerez-Burgos

Observer: Jeff Rose

Administers: Ben Adamec, Elsalee Rocha, Tyler Hayse, Sheena Allana, Jeffrey Prasad and Nick Dorn

IT Support: Trey Horton, Bethany Martin, Mikallis Peters and Griffen Shaw

Genres: Animation, Visual VFX

Categories: Gaming, Sports and Leisure

R/GA New York, Fri, 05 Feb 2021 10:58:45 GMT