Verishop Officially Launches with Brand Anthem Video

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Created by indie film and content studio Bindery, the film targets quality-conscious millennial shoppers
Verishop Officially Launches with Brand Anthem Video

E-commerce platform Verishop was founded with the mission to bring joy back to online shopping by building a tech-driven platform that both brands and customers deserve. The company aims to be the go-to lifestyle shopping destination for its customers whenever they are looking for a brand or a product with meaning across men’s and women’s fashion, accessories, beauty and home décor.

That means becoming an active part in quality-conscious millennial shoppers’ everyday lives – helping them stay on the front-edge of fashion, achieve an elevated home-décor aesthetic and keep their beauty and skincare routines fresh. And deliver it all with the level of trust, convenience and delight that a modern e-commerce platform should.

In collaboration with award-winning indie film and content studio Bindery, Verishop brought these ideas to life in video form, encapsulating the modern millennial shopper the brand is building its platform for. So much about retail is how a brand and a product makes you feel, and Bindery was able to dynamically capture what Verishop is all about.

“Verishop has an incredible vision for the future of retail, and the team's ambition was contagious,” said Greg Beauchamp, founder of Bindery. “Working with a brand pre-launch is always exciting because we’re able to help craft the visual expression of the brand. It's a different type of brief, and Verishop proved to be incredible partners as we developed a launch film that felt uniquely theirs.”

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Client

Advertiser: Verishop

Brand: Verishop

Production Company

Production Company: Bindery

Director: Eric Ryan Anderson

Executive Producer: Carter Collins

Producer: Kat Glazer

DOP: Ben Carey

Founder: Greg Beauchamp

Production Designer: Erin Swift

Stylist: Margaret Williamson Bechtold

Editor: Steven Stauffer

Colorist: Pete Steusloff

Post Producer: Jen Gothard

Genres: People, Fashion & Beauty

Categories: Clothing and Fashion, Day Wear

KBPR, 9 months ago