Aussie start-up, Zero Co, has appointed In Marketing We Trust
as its digital marketing agency, the latest in a surge of new clients for the company. Zero Co joins the likes of Koala, The Motley Fool, SAI Global and Destination Gold Coast in a recent client boom, showing early signals of a strong market recovery.
Zero Co aims to win the war on waste through eliminating single-use plastic from every Aussie kitchen, laundry and bathroom and was the most funded Aussie Kickstarter project in 2019, raising $742,427 from almost 7,000 households. The company is backed by heavyweights including Skip Capital (the private investment fund of Kim Jackson and Atlassian co-founder and co-CEO Scott Farquhar) Adelaide Crows; chairman and former St George CEO Rob Chapman; former KPMG director Jennifer Ma; tech entrepreneur and founder of Kanbay, Raymond Spencer; and former CFO of QBE Insurance’s equator RE division, Alana Burton.
The mission? To stop one million single-use plastic bottles from ending up in landfill over the next 12 months. Over 12,000 customers had already pre-ordered a box of Zero Co ahead of the official launch on 9th November. To achieve the target, they need an additional 80,000 sign ups during the six week launch campaign called ‘The Great Australian Plastic Purge’. Early sales have exceeded forecasts demonstrating a huge demand for more environmentally conscious products in Australia.
Zero Co founder, Mike Smith, said: "We're very much looking forward to working with In Marketing We Trust to scale this audacious idea. Our goal is to prove that the still elusive circular economy is absolutely possible and that it can be profitable and scalable. If Zero Co can do this, there’s no reason the big multinationals can’t step up and stop using single-use plastic. And we've chosen to work with partners who can help us achieve this".
Paul Hewett, commercial partner at In Marketing We Trust, added: “We are extremely excited to be working with Zero Co at this early stage in their growth. This is a brand and product which we care deeply about as a company and we want to ensure they reach their goals. Mike Smith and the Zero Co team are taking on a huge but important task. We believe Zero Co has the potential to be one of Australia’s biggest success stories and we’re looking forward to helping them reach their potential.”