The emblematic Latin-American paint brand Vencedor has just presented its new relaunch campaign where it invites families to paint together, stay optimistic, and turn simple moments into unforgettable moments.
The campaign was created by the New York based agency, Lanfranco & Cordova, to relaunch the brand with a new visual identity and positioning.
The campaign began by understanding that in the midst of these uncertain times, people find optimism in simple things they can do at home, such as: reorganising, renovating, and painting. Therefore, painting now is not just a simple daily activity; it is a catalyst that further strengthens the family connection.
In this way, under the concept ‘Better moments in every brush stroke’, the campaign inspires families to paint together to create special and unique moments. Because when families get together, extraordinary moments happen that will become experiences.
“The first thing we did was listen to our consumer. We discovered that painting your home is a positive and memorable experience for people. Consumers paint because they want to prepare their homes for those beautiful moments with the ones, they love the most, with their children, with their family or among friends, " said Jose Antonio Arbulú, director of regional marketing at Qroma
“Vencedor is an iconic paint brand. Our challenge was to think of simple stories that oscillate between the emotional and the collective. Likewise, transmitting that painting we can live special moments”, added Rolando Cordova, co-founder of the agency.
The production of the campaign was carried out both by Peruvian and international talent, with the direction and direction of photography by the experienced Argentineans Gabriel Bosisio and Lucho Badaracco respectively. In this way, a unique visual image was achieved for the Vencedor brand in this important relaunch.
The campaign has audiovisual pieces for television, cinemas, and networks. It is also supported by press, digital, and television sponsorship announcements.