Venables Bell + Partners has announced the launch of The Taproom Studios, a modern content and creation studio with full production capabilities. The collective of idea-driven digital storytellers includes creators, strategists, producers, artists, makers, and doers who will create compelling content and experiences that resonate with consumers and within the communities that they engage.
With a focus on and passion for empowering a diverse range of creators, The Taproom Studios will concept, craft, and create in a variety of formats and mediums outside of traditional and established brand comms and platforms, bringing authenticity and meaning to the many touchpoints of the modern consumer journey. Capabilities include Emerging Platforms, Content and Social Strategy, Influencer and Community Development Programs, and Story and Script development: Prototyping, Video/Film Production, Photography, Events, Activations, Post Production, Motion Design, Animation, and Audio Production.
"The massive shift in consumer behavior and communication spaces offer both the necessity and opportunity to rethink all of the processes and tools of the production kit," said Gavin Jones, managing director at VB+P. "Brands today must find authentic ways to engage with consumers and earn the right to be a part of the online communities they are passionate about. We believe that The Taproom Studios, led by Patty, and all the expertise, knowledge, and creativity that she brings, is the solution for brands looking to accomplish this."
A bold and imaginative leader, head of content Patty Brebner, is driven by the art and craft of storytelling. She has developed and led creative production teams throughout her career to transform ideas into captivating stories and experiences for many of the world's most iconic agencies and brands. Patty is known for developing respected creative production studio capabilities and best-in-class teams, steering projects across content platforms—live action, video, digital, social, multimedia, experiential, podcasts, and event, and engaging audiences and skyrocketing revenue. At the same time, she prioritizes sustainability, equity, and collaboration and places the right people in the right positions for success. Prior to joining The Taproom Studios, Patty spent more than 20 years at Wieden + Kennedy, where she built their production and post capabilities that went on to create award-winning work for brands such as Nike, KFC, Target, Coca-Cola, Procter & Gamble, Old Spice, Chrysler and Levi's.
Patty is joined by an incredible group of creators: Titus, Motion Designer. In this role, they will create video artwork for the web, television, film, and digital and mobile platforms, using visual effects, animation, and other cinematic techniques to bring life to their creation. Destiny Thomas joins as a Social Content Strategist, setting the vision and protocol for both proactive and reactive workstreams in social spaces and places, working with a broad creative team to concept and create impactful ideas. Paul Coutu joins as a Senior Cutting Assistant Editor working on videos and with senior editors on large-scale projects. Production Coordinator Nicole Landau is also joining the team, and she will work across operations and productions to ensure creators have time, space, and tools to create work.
"Modern brand storytelling requires fearless independence of thought, experimentation, iteration, and permission to fail. It's two-way conversations that are iterative. Prototype, iterate, listen, learn, collect data, repeat. We are creating the ultimate storytelling hub - from originals to branded content, franchises and experiences, streamers to high-quality digital, social, mobile, point of sale, internal, and b2b. Our stories can be as complex as a returnable series, or as practical and informative as a product demo, as compelling as a long-form docu-style to a silly gif or text-based post," said Brebner. "With The Taproom Studios, we are giving creators the permission and tools to be their authentic selves. Leverage real-time data, new technologies, and platforms, in new places and spaces, with new faces, which will create outsized results for brands in today's marketplace."