Veloretti Appoints The Romans as PR Agency in The Netherlands

The Romans Amsterdam has been appointed by Veloretti as its first retained consumer PR agency.

The direct-to-consumer bike brand is on a mission to transform people's daily commute into the highlight of their day. Founded in Amsterdam in 2012, Veloretti has become a leading name in European bicycle brands, gathering a loyal following for its stylish and timeless range, designed to stand the test of time aesthetically and practically. Following its acquisition by Pon.Bike in 2022, Veloretti, which offers electric, classic city and kids bikes, will amplify its voice and expand its reach in its home market, The Netherlands.

The Romans Amsterdam will be responsible for maintaining Veloretti’s ongoing campaigns and PR activities, including events, press office,  and influencer collaborations. 

Lisa van Boekhout, PR and communications manager at Veloretti, said, “We’re delighted by how naturally The Romans have connected with the Veloretti brand and the energy they’ve already brought to the relationship. While we were already familiar with the agency’s award-winning global work, it’s been great to see their deep understanding of the local media landscape as well. We’re looking forward to shifting things up a gear!”

Sophie Nicholson, partner at The Romans Amsterdam, added, “Veloretti is a gorgeous brand - stylish, timeless, practical and built for the future. We’re captivated by the heritage of this proudly Dutch company, and the whole team has fallen in love with its aesthetic. The brief asked for creativity and agility in equal measure, not to mention a stellar media and influencer network, and we’re delighted our bespoke proposal hit the mark. We’ve really connected with the in-house team too, and know working together will be a lot of fun.”

Veloretti is the latest brand to join The Romans Amsterdam’s portfolio, alongside other new account wins including Upfield, Diageo and Tony’s Chocolonely. 

The Romans Amsterdam became the latest office to open for the group in August 2023, adding to its presence in London, New York and Dubai.