Mon, 03 Jun 2019 16:16:55 GMT
Vauxhall Motors launches two new spots today created by McCann Velocity. ‘Supercar’ is a comical poke at red trouser wearing aristocrats and ‘Crushed’ further bolsters Vauxhall’s confidently British attitude.
The two adverts unveil Vauxhall’s new scrappage and exchange offers, ‘Trade Up’. The first features a British aristocrat Lord Darcy Mandeville, residing in a stately home who has neglected to take advantage of Vauxhall’s ‘Trade Up’ offer whilst selling his vehicle. The second creative focuses on a man losing out on £4,000 as his vehicle is being picked up and scrapped at the breakers yard.
The campaigns launch today across TV, radio, digital and out-of-home until the end of June.
The brand will also take over Autotrader’s home page for the duration of the campaign with retailer activity, social and PR also supporting. Its aim is to reach those driving cars of seven years and older - who in many cases may have less environmentally friendly vehicles with high running costs - and increase consideration for Vauxhall.
Patrick Fourniol, marketing director for Vauxhall Motors, explained: “Vauxhall is cutting through the wallpaper of car offers on the market with a friendly jibe and comical look across Britain. We continue to convey the attitude of Vauxhall customers; making purchase decisions based on smart choices rather than on social status. Our ‘Trade Up’ campaigns make the dream of driving a new Vauxhall off the forecourt even more of a reality and our current line-up or cars and vans has never been better, including the Grandland X, Crossland X and Combo Cargo.”view more - Creative
Categories: Automotive, CarsMcCann EMEA, Mon, 03 Jun 2019 16:16:55 GMT