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Vellas' Short Powerfully Portrays the Day Sao Paulo Stopped

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Short film from Wunderman Thompson in partnership with YouTube talks about urban mobility at the Tribeca Film Festival
Vellas' Short Powerfully Portrays the Day Sao Paulo Stopped

The film ‘CIDADE INERTE’ (‘Inert City’), created by Wunderman Thompson Brazil and directed by Vellas, from the film producer Saigon, premieres today. The short feature film is part of a partnership between YouTube, the United Nations, and the Tribeca Film Festival, one of the main independent cinema festivals in the United States, with the goal of making the public aware of UN’s 17 Global Development Sustainable Goals (Global Goals) through short sequential films created via YouTube’s Video Ad Sequencing product. The film was entirely conceived and shot before the coronavirus pandemic. 

The only agency selected for the project in Latin America, Wunderman Thompson Brazil, along with the producer Saigon, was challenged to think about the Goal 11: ‘Sustainable cities and communities’ and, due to the different possible sub-themes, the WT team chose to focus on urban mobility.

From this theme, the WT team positioned mobility as a major point of convergence. Regardless of the social class or the method of transportation used, traffic jams affect the lives of people living in Sao Paulo every day, in different ways: whether because of the chaotic everyday traffic, pollution, violence, geographic inequality, among many other themes. From this came the idea of CIDADE INERTE, a short feature film that shows, from the standpoint of a family, what would happen the day Sao Paulo definitively stopped. 

From this narrative, the film reveals how much the traffic issue is caused by everyone collectively. The fiction is based on frighteningly real data: the citizen who spends, in average, 36 days a year in traffic; the pollution that kills 20 people every day; traffic accidents, which exceed by 30% the rate of mortality due to public violence.

YouTube’s Video ad sequencing approach, which is a way to present a series of video ads to a viewer across devices and formats based on how they engage. “Our challenge was to use Video Ad Sequencing to create greater engagement from the audience with the issue. We explored different ways of approaching, an entertainment view, a documental or journalistic outlook, even through the impressive actual data,” says Keka Morelle, CCO of Wunderman Thompson.


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WUNDERMAN THOMPSON BRASIL

CCO: Keka Morelle

Creative Directors: Renata Leão, Alvin Shiguefuzi

Creatives: Lais Delcelo, Tomaz Saavedra, Thiago Brunelli

Head of Production: Maisa Delgado, Michel Gubeissi

Client Partner: Julia Mello

Collaborations: José Carvalho, Rafa Câmara, Giordano Gio

SAIGON 

Director: Vellas

Executive Production: Carolina Pessini, Marcelo Altschuler, Pedro Pereira, João Dornellas and Vellas

Production Accountant: Fernanda Gomes, Rafael Costa e Karin Diniz

Production Coordinator: Luiza Campanelli, Natalia Cardoso e Giovanna Burzichelli

Director of Photography: Lula Carvalho asc, abc

Art Director: Guilherme Marini

Assistant Director: Flavio Lanfredi e Luciana Camargo 

Creative Assistants: Amanda Sader e Jessica Teleze

Production Director: Reinaldo Faria 

Producers: Patricia Nagaoka e Ronder Willian

Location Producers: Fabiano Ramos e Kleber Pereira

Boom Operator: Cantidio Costa e Samuel Monteiro

Casting: Diego Ferreira e Elaine Schilker (Case)

Property Master: Ana Paula Braga

Stagehand: Bruno Ribeiro

Make-up: Mima Mizukami

Costume Designer: Marina Vieira

Make-up – Visual Effects: Vagner Aparecido Martão

Drone: Renato Passarelli

Steadicam: Sandro Galvão

Making of/still photos: Francisco Cobra

Postproduction Coordinators: Virgini Faires e Malu Leopassi

Supervisors: Fábio Abreu, Leonardo Garcia, Paulo Miranda e Will Maxwell

Editor: Rami D'Aguiar

Postproduction: Nash Vfx

Color: Bleach

Music by: SuperSônica

TRIBECA STUDIOS

Executive Producer: Nina Chaudry 

Coordinating Producer: Nikki F. Heyman

Production Associate: Jaimi Cooks

Partnership Development: Jackie Hassell, Lauren Viola, Evan Dell’Aquila

Legal: Eileen Rodriguez, Steve DeLuca, Christina Yotides

Finance: Joe Pugliese, Julio Mariano, Diane Fosten

Genres: People, Dialogue, Drama

Categories: Short films, Short Films and Music Videos

Wunderman Thompson LATAM, Fri, 07 Aug 2020 16:35:18 GMT