Created by AlmapBBDO, 'Fishes,' the new institutional campaign for VEJA Magazine (Editora Abril), demonstrates what happens when you go too deep into a particular topic. The aim is to position the publication as a brand that seeks out information wherever it may be, showing its position as a critical vehicle that listens, probes, researches, and investigates in depth, without worrying about whether what it turns up will be pretty or not.
VEJA is also looking to get the public’s attention in a creative way, looking to reach out to a younger audience and shape new readers. “Fishes” has versions for TV and digital. The campaign also includes advertisements in Grupo Abril publications, publications on social media and POS material.
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Audio Post Production: Cabaret
Production Company: Clan VFX
Art Director: Renato Butori
Copywriter: Rodrigo Resende
Creative Agency: AlmapBBDO
Executive Creative Director: Bruno Prosperi
Planner: Cintia Gonçalves, Sergio Katz
Planners: Denis Camargo, Ana Beatriz Nunes
Genres: Visual VFX
Categories: Media and Entertainment, Newspaperslbbonline.com, Tue, 31 May 2016 10:38:51 GMT