Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

VEJA Magazine Shows What Happens When You Go Too Deep into a Particular Topic



AlmapBBDO launches new campaign featuring the deep dwellers of the ocean

VEJA Magazine Shows What Happens When You Go Too Deep into a Particular Topic

Created by AlmapBBDO, 'Fishes,' the new institutional campaign for VEJA Magazine (Editora Abril), demonstrates what happens when you go too deep into a particular topic. The aim is to position the publication as a brand that seeks out information wherever it may be, showing its position as a critical vehicle that listens, probes, researches, and investigates in depth, without worrying about whether what it turns up will be pretty or not.  

VEJA is also looking to get the public’s attention in a creative way, looking to reach out to a younger audience and shape new readers. “Fishes” has versions for TV and digital. The campaign also includes advertisements in Grupo Abril publications, publications on social media and POS material.


Agency / Creative
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Visual VFX

Categories: Media and Entertainment, Newspapers, Tue, 31 May 2016 10:38:51 GMT