The VCU Brandcenter has launched its first-ever online pop-up shop to raise money for its annual fund, supporting educational initiatives like student scholarships, new equipment, capital improvements and overall enhancements to the graduate program. Sponsored by Wieden+Kennedy, MullenLowe, The Martin Agency and BarrettSF, the pop-up celebrates the talents of 40+ alumni, staff and faculty with a host of donated items and experiences for sale showcasing their collective range of extracurricular skills and interests. Items include everything from original art and jewelry, to custom growlers and gift baskets, to drum lessons, career coaching and homemade pickles. The experience went live today and will run through December 15th.
VCU Brandcenter’s Director of Student Affairs, Ashley Sommardahl, says, “The work our alums and faculty do in and around the advertising industry is always super impressive, but their extra-curricular talents are equally impressive. This pop-up is a perfect way for us to celebrate their work while raising money to support our program and its future graduates."