The latest TV ad for O2 Refresh has been launched by VCCP. The £8.4 million campaign will include TV, digital out of home, mobile, press and social advertising.
Some networks let you keep paying for your phone even when it’s paid off. But on O2 Refresh, your bill gets automatically halved instead. To show how good this feels, Jonesy the cat parades down a West End street with all the cool of John Travolta in Saturday Night Fever.