Tue, 30 May 2017 09:55:54 GMT
Based on the insight that 85% of people with cancer don’t want to be defined by the disease, Macmillan’s new campaign Life with Cancer explores what ordinary life looks like when you’re living with a cancer diagnosis.
The campaign, created by VCCP, signifies a shift from Not Alone, Macmillan’s previous campaign. Though it doesn’t shy away from the physical and emotional struggles, the spots focus on one important, positive message: life with cancer is still life. It’s a campaign about hope – about the moments where your life is just your life, and not your life with cancer.
Running across print, OOH, radio and TV and a social campaign that builds across the year, Life with Cancer reflects new insights from people living with cancer, who say spending time with their friends and family can help them feel ‘normal’ when they are going through treatment. The various executions show a series of important relationships and how these don’t have to change just because you have cancer.
The campaign launches across ITV, Channel 4 and Sky and follows four years of the charity’s award-winning Not Alone campaign, which draws to a close this month.
Media Agency: PHD
Account Management: Ben Wardle, Natalie Barry
Art Director: Colin McKean
Copywriter: Colin McKean
Creative Agency: VCCP
Executive Creative Director: Matt Lever
Executive Producer: Helen Brownlie
Planners: Andrew Perkins, Jenny Nichols
Post Production Company: Paul Wilmot & Lisa Vaughan @ MPC
Colourist: Jean Clement @ MPC
Director: Jim Gilchrist
DOP: Daniel Landin
Executive Producers: Tex Travi
Production Company: Outsider
Audio Post Production: Parv Thind @ Wave
Editor: Ben Campbell @ Cut & Run