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VCCP’s New Campaign For Macmillan Shows That Life With Cancer Can Still be Lived

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'Life with Cancer' reflects new insights from people living with cancer, who say spending time with their friends and family can help them feel ‘normal’

VCCP’s New Campaign For Macmillan Shows That Life With Cancer Can Still be Lived

Based on the insight that 85% of people with cancer don’t want to be defined by the disease, Macmillan’s new campaign Life with Cancer explores what ordinary life looks like when you’re living with a cancer diagnosis. 

The campaign, created by VCCP, signifies a shift from Not Alone, Macmillan’s previous campaign. Though it doesn’t shy away from the physical and emotional struggles, the spots focus on one important, positive message: life with cancer is still life. It’s a campaign about hope – about the moments where your life is just your life, and not your life with cancer. 

Running across print, OOH, radio and TV and a social campaign that builds across the year, Life with Cancer reflects new insights from people living with cancer, who say spending time with their friends and family can help them feel ‘normal’ when they are going through treatment. The various executions show a series of important relationships and how these don’t have to change just because you have cancer. 

The campaign launches across ITV, Channel 4 and Sky and follows four years of the charity’s award-winning Not Alone campaign, which draws to a close this month. 



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VCCP’s new campaign for Macmillan shows that life with cancer is still life
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Media Agency

Media Agency: PHD

Creative Agency

Account Management: Ben Wardle, Natalie Barry

Art Director: Colin McKean

Copywriter: Colin McKean

Creative Agency: VCCP

Executive Creative Director: Matt Lever

Executive Producer: Helen Brownlie

Planners: Andrew Perkins, Jenny Nichols

Post Production / VFX

Post Production Company: Paul Wilmot & Lisa Vaughan @ MPC

Digital Production Company

Colourist: Jean Clement @ MPC

Production Company

Director: Jim Gilchrist

DOP: Daniel Landin

Executive Producers: Tex Travi

Production Company: Outsider

Music

Audio Post Production: Parv Thind @ Wave

Offline

Editor: Ben Campbell @ Cut & Run

VCCP, Tue, 30 May 2017 09:55:54 GMT