VCCP Sydney has poached award winning creative Paul Sharp (left) from The Monkeys to take up the role of creative director.
move sees Sharp reunited with ECD Gary Dawson (right) after several
years working independently. The two previously partnered together at
Clemenger BBDO, then later at Leo Burnett.
Sharp a stalwart at
The Monkeys for the last 5 years has seen their business go from
strength to strength while playing a key role in their recent national
Agency wins, including Campaign Brief, Adnews, Mumbrella and the Effies
with his work for UBank, Bingle Car Insurance and most recently MLA's
most successful Australia Day campaign: Operation Boomerang.
Previous to this Sharp has worked in London agencies as well as in
Australia at Clemenger, Publicis Mojo, DDB and Leo Burnett, producing
award-winning work on a broad range of clients from Coke and Volkswagen
to James Boag's and Toyota.
Says Dawson: "I'm delighted
to bring Paul on board. He's worked on some of Australia's most iconic
brands and has created loved and lauded work both here and in the UK. He
has a unique and refreshing take on things, is a great thinker,
craftsmen, and an all-round good bloke. As we continue to shape VCCP's
offering, his hiring demonstrates our intent to further build on our
positioning as a challenger agency for challenger brands."
Sharp: "As much as I love Monkeys, I also have a soft spot for
Meerkats. I'm looking forward to being part of the growing success of
VCCP in the region, it certainly feels like a place that's poised for
opportunities, and, of course, it'll be a pleasure to be working with
Mr. Dawson again."