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VCCP Sydney Launches Culture Up Late for Arts NSW

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Initiative will see Sydney art and cultural organisations stay open late on Wednesday's.

VCCP Sydney Launches Culture Up Late for Arts NSW
For the first time ever, eight of Sydney's most iconic arts and cultural organisations including the MCA, Art Gallery of NSW, Carriageworks, Museum of Applied Arts and Sciences and the Sydney Opera House have come together to stay open late every Wednesday throughout summer.

Arts NSW tasked VCCP with creating an overarching creative concept and design to encourage Sydneysiders and tourists to visit the city's major cultural icons on Wednesday nights as part of the new initiative from the NSW Government.

VCCP has developed 'Culture Up Late'- a call to action encouraging Sydney to immerse itself in the best of its culture, after hours.

The adaptable design showcases the participating organisations' offerings in a contemporary light that stretches across the multiple partners, helping to set the night up as a firm fixture for Summer 2017 and future years to come.

JUS0001_PaidMedia_FB_Canvas_iPhone_PR (2).jpgSays Gary Dawson, ECD, VCCP: "This was a fantastic opportunity to collaborate with Arts NSW and be part of an inspiring summer event celebrating Sydney's major arts and cultural organisations."

The campaign features primarily on Facebook, Instagram, as well as partner communications.

Visit arts.nsw.gov.au to find out more.

Client: Arts NSW (NSW Department of Justice)
Agency: VCCP Australia
Andrew Holt, CEO, VCCP Australia
Gary Dawson, Creative Partner & ECD, VCCP Australia
Paul Sharp, Creative Director, VCCP Australia
Felix Ettelson- Art director
Nick Cole-Writer
David Rees, Designer, VCCP Australia
Sean Davitt, Head of Studio, VCCP Australia
Elizabeth Barnett, Group Account Director, VCCP Australia
Melissa Hill, Account Director, VCCP Australia
view more - Creative
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VCCP Sydney, Tue, 31 Jan 2017 02:43:26 GMT