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VCCP Sydney Appoints Beth Duddy to Customer Experience Director Role to Launch VCCP Cx

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Duddy joins from VCCP's London office

VCCP Sydney Appoints Beth Duddy to Customer Experience Director Role to Launch VCCP Cx

Challenger agency VCCP has launched customer experience practice called VCCP Cx. To lead the new Cx practice, VCCP has tapped into the unrivalled experience of its London head office, hiring Beth Duddy (far right) as its new customer experience director.

Responding to a client demand to better navigate the experience age and backed by the proven success of its proprietary experience mapping methodology in the UK, VCCP Cx will focus on helping clients unlock business growth by identifying the pain points, moments of truth and the opportunities within a category or brand experience to change, improve and innovate.


Says Kim Feitelberg, executive planning director at VCCP on the commercial value of the new Cx offer: "Brands today are increasingly built through experience. So as a challenger agency, we're always looking for clever ways to help our clients create more differentiated and competitive experiences for their customers. Launching VCCP Cx was a natural progression and allows to drive product and service initiatives beyond just communications."

Previously the UX lead at VCCP, Duddy has worked with many of VCCP's biggest clients, such as O2, easyjet, Canon, Dominos and Shell, to map and understand their customer behaviours and design product and service enhancements to capitalise on the insights generated.  Most recently, Duddy was integral to Cx insights behind VCCP's multi award winning "Oops" campaign for O2.

For Duddy, the opportunity to join VCCP in Sydney and lead the growth of Cx is exciting: "I'm very excited to bring the VCCP Cx offering to the Australian market, utilising the proven methodology and tools we've developed within our UK team. In the Age of the Customer it's essential that we help our clients truly step into their consumers' shoes and create products, services and communications that not only match their needs, but pre-empt them."

(Pictured L-R: Kim Feitelberg, Andrew Holt, Beth Duddy)

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VCCP Sydney, Tue, 26 Feb 2019 23:36:54 GMT