San Miguel, the Spanish leading brand of exported beer, continues to be focused on its process of international expansion that has brought the brand to markets such as Germany, Italy and Finland.
VCCP Spain works with San Miguel developing their digital content and managing their social media networks for international markets. With The Beertionary, “we wanted to make it easy for consumers around the world, avoiding the language barrier so they can enjoy a San Miguel beer all over the world,” according to Beto Nahmad, Executive Creative Director of the agency.
“The Beertionary”, as its name indicates, is a beer dictionary in the format of a webapp which, thanks to the system of geo localisation, detects the user’s location automatically and produces the phrase: “Can I have a San Miguel beer, please?” in the local language of the country, be that Japanese, Finnish, Swedish or any other language. The users only have to access www.sanmiguel.com/thebeertionary
to enjoy the webapp which doesn’t require any type of previous registration and can be used as many times as you want.