VCCP HAS SCOOPED ALICE BROADBAND ACCOUNT
As a result of the successful work that VCCP Berlin has created for o2 Germany, the agency was handed over the Alice broadband marketing and communication account. From July on VCCP will be their lead agency in Germany.
VCCP Berlin was founded in 2008 to serve the needs of the o2 Germany account that was won out of the London office. Under the lead of creative directors Oliver Frank and Lars Wohlnick as well as managing director Thomas Hildebrand the 22 people have developed successful campaigns, in particular the introduction of o2's radical new tariff o2o. Over the last two years the VCCP offices in London and Berlin have worked closely together on Pan-European projects for their client o2 and for new business.
"The collaborative way of working between our headquarter here in London and our office in Berlin has not only enhanced our relationship with o2 but is also a great asset for all our present and prospective clients." explains Peter Polster, Managing Partner at VCCP and in charge of the agency's European offerings.
Their first effort will be airing in September and will see them continuing the brand's liaison with model Vanessa Hessler. Since the introduction of Alice in 2004, the model is the face of the brand in Germany.
"We are looking forward to taking the great work that has been done for Alice so far a step further, which is essential in an environment as tough as the German broadband market." says managing director Thomas Hildebrand.
With the objectives of reactivating the original brand values "beauty, clarity and simplicity" the aim for VCCP is not only to enhance the communication for Alice but to prepare it for the forthcoming merger of the brand with o2 Germany, as well.