VidCon, part of the Viacom family has appointed VCCP Media to handle its media planning and buying to promote its inaugural London event in February 2019.
VidCon is the longest established festival and summit for the creator and online video community and has grown year on year, with more than 90,000 attendees worldwide in 2018. The event has expanded into new markets including Australia and Europe, and continues to increase its global footprint. Heading into its tenth year in the US, VidCon is the most influential event for industry, creators, and communities within online video.
8,000 fans are expected to attend London’s VidCon, which will host an array of British, European and US social media superstars, content creators and executives including LadBaby, KSI, Jack Maynard and stars of Geordie Shore amongst others, from 14th to 17th February at London’s ExCel.
Sarah Tortoreti, VidCon VP of Marketing said: “VidCon is excited to partner with VCCP Media to help us engage the UK audience in new ways around this inaugural event in the market. From day one they hit the ground running to accelerate performance. They continually recommend new and creative ways to engage this young audience and their parents and we’re delighted to have them working as an extension of our team, despite the geographical difference.“
On being appointed, VCCP Media’s COO Tara Marus said: “Having worked with Viacom, namely MTV on a variety of digital campaigns since 2015, we are delighted to be supporting the wider Viacom group with agile media solutions and strong client partnerships to help VidCon achieve cirtical business results. VidCon share the same challenger spitrit as us, so we look forward to pushing the boundaries together to achieve successful sell-out events.“