Investec has appointed VCCP Media as its media agency for Group Brand and Private Banking in the UK.
The win follows a robust, five-way competitive pitch process that was managed by the AAR.
Malcolm Fried, Chief Marketing Officer Investec, said:“VCCP Media demonstrated the creativity, innovation and strategic solutions throughout the pitch process that appealed to us from a brand perspective. The agency showed the bold spirit that will help us achieve our goals.“
On being appointed, VCCP Media’s COO Tara Marus said:“We are delighted to have been appointed to work with a such a prestigious brandas Investec and are looking forward to working on some incredibly interesting and ambitious briefs with them. Their passion as a business and appetite to integrate process and explore innovative solutions and challenge convention is evident “VCCP Media will begin working with Investec immediately.