Vinted, Europe’s largest online C2C marketplace dedicated to second-hand fashion, is making its first foray into the UK market since 2018 with a brand new TV spot.

The campaign sees Vinted encouraging the nation to declutter their wardrobes with the slogan 'If you don’t wear it, sell it!', in line with their mission to make second-hand fashion the first choice worldwide.

The creative was done in-house, and the media - which will run across Sky channels - was handled by VCCP Media.

Lee Baring, head of agency trading at VCCP Media, said: “At a time when lots of advertisers are pulling spend, we are really excited to be able to get Vinted back on British TV's, especially as we can take advantage of the increased viewership for young adults at affordable rates."