VCCP Launches New Spot for Royal London

Royal London has launched a brand new campaign, an extension of the successful 'We're so yesterday' campaign featuring our favourite time-travelling frontman, Roy.

The campaign promotes 'Helping Hand' - a service that gives customers access to a dedicated nurse as soon as a policy starts and is designed to get people thinking about the fact that anyone could fall ill at any time.

Alongside the television campaign, Royal London will run a radio campaign and have launched an online quiz called ‘Just a sneeze or deadly disease’. The light-hearted quiz is designed to discover people’s attitudes to health and wellbeing in a fun and quirky way.

The quiz is available at quiz.royallondon.com. Based on people’s answers they are given a health persona such as Apocalyptic Barry, who would run for the hills at the first sign of danger, Steady Kath, Trigger Happy Bella or Immortal Alex.