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VCCP Launches New Spot for Royal London

Creative 191 Add to collection

The next instalment of time-traveling Roy’s journey revealed

VCCP Launches New Spot for Royal London

Royal London has launched a brand new campaign, an extension of the successful 'We're so yesterday' campaign featuring our favourite time-travelling frontman, Roy.

The campaign promotes 'Helping Hand' - a service that gives customers access to a dedicated nurse as soon as a policy starts and is designed to get people thinking about the fact that anyone could fall ill at any time.

Alongside the television campaign, Royal London will run a radio campaign and have launched an online quiz called ‘Just a sneeze or deadly disease’. The light-hearted quiz is designed to discover people’s attitudes to health and wellbeing in a fun and quirky way.

The quiz is available at Based on people’s answers they are given a health persona such as Apocalyptic Barry, who would run for the hills at the first sign of danger, Steady Kath, Trigger Happy Bella or Immortal Alex.

VCCP launch new spot for Royal London
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Categories: Insurance, Finance

VCCP, Thu, 04 May 2017 11:52:12 GMT