Vlad returns for Virgin Games this Christmas with a festive game like no other. This time it’s got a seasonal twist. As Vlad is waiting for dark he thought he’d inject some more fun into the supermarket by inviting viewers to play a game of Hi-Lo turkey after his shift on the butchers’ counter.
In this Facebook Live game, viewers get to guess whether the next turkey is going to weigh more or less.
The person with the longest guessing streak in the comments section will win £5,000, with a number of smaller prizes up for grabs as well.
This follows on from the hugely successful #CarParkPoker, which was enjoyed by thousands of people on Facebook and generated hundreds of new followers for Virgin Games.
This will be a social and digital campaign, with the pre-promotion assets featuring Vlad running on Facebook and Instagram. The main event will play out on Facebook Live from 12:30pm (BST) here.
Simon Mizzi, Marketing Director said:"#CarParkPoker proved hugely popular with our audience with thousands of them commenting. We want to continue to delight our audience with another unique game hosted by Vlad on Facebook Live. What with it being Christmas, we thought the tedious Christmas shop was the perfect everyday situation for our improbable Vampire to sink his teeth into."