This Halloween saw O2 launch a haunted house containing scares entirely created and controlled by everyday smart tech. The experience aimed to scare and delight visitors through suspense and sudden spooks. During the experience, visitors were led through individual rooms, each powered by a range of technology. . All smart tech was controlled by phones and tablets to create a fun, frightening and unforgettable experience.

The haunted house was conceived and created by VCCP Kin. Members of the public won tickets through O2 Priority and in a social media competition. At the end of the experience, O2 Gurus demonstrated to the visitors exactly how the tech worked.