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VCCP Highlights The FA's Commitment to Diversity in New Short Films

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Produced by VCCPkin and directed by Ben Tubby and Dan Tubby

VCCP Highlights The FA's Commitment to Diversity in New Short Films

Monday 13th March sees the launch of VCCP's new campaign for The FA, which announces the association's new brand purpose, 'For All', via two short films. The films, which feature England Lioness defender Casey Stone and James Blackwell, star of the England Cerebral Palsy team, highlight The FA’s commitment to diversity on all levels.

“For All” unequivocally reinforces The FA’s position that football is open to everyone, regardless of gender, sexuality, ethnicity, ability, disability, faith or age. The content also demonstrates the level of support and influence The FA has on individuals’ lives and highlights in particular their work with women and people with disabilities.



The new brand purpose coincides with the recent re-launch of TheFA.com.

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Media Agency

Media Agency: Manning Gottlie

Production Company

Production Company: VCCPKin

Director: Ben Tubby and Dan Tubby

Producer: Amy Thornton

Production Manager: Maxine Denton

Creative Agency

Creative Agency: VCCP

Executive Creative Director: Jim Thornton

Art Director: Adam Taylor-Smith

Copywriter: Stephen Yeates

Planner: Martin Coomber

Associate Creative Director: Peter Reid, Rob Ellis

Post Production / VFX

Post Production Company: VCCPKin

Colourist: James Banford at the Mill

VCCP, Mon, 13 Mar 2017 15:15:46 GMT