Peach
dlmdd
Gear Seven/Arc Studios/Shift
mo-sys
I Like Music
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

VCCP Highlights The FA's Commitment to Diversity in New Short Films

895

ADD TO COLLECTION

Produced by VCCPkin and directed by Ben Tubby and Dan Tubby

VCCP Highlights The FA's Commitment to Diversity in New Short Films

Monday 13th March sees the launch of VCCP's new campaign for The FA, which announces the association's new brand purpose, 'For All', via two short films. The films, which feature England Lioness defender Casey Stone and James Blackwell, star of the England Cerebral Palsy team, highlight The FA’s commitment to diversity on all levels.

“For All” unequivocally reinforces The FA’s position that football is open to everyone, regardless of gender, sexuality, ethnicity, ability, disability, faith or age. The content also demonstrates the level of support and influence The FA has on individuals’ lives and highlights in particular their work with women and people with disabilities.



The new brand purpose coincides with the recent re-launch of TheFA.com.

CREDITS

Agency / Creative
Production
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
VCCP, Mon, 13 Mar 2017 15:15:46 GMT