Mon, 13 Mar 2017 15:15:46 GMT
Monday 13th March sees the launch of VCCP's new campaign for The FA, which announces the association's new brand purpose, 'For All', via two short films. The films, which feature England Lioness defender Casey Stone and James Blackwell, star of the England Cerebral Palsy team, highlight The FA’s commitment to diversity on all levels.
“For All” unequivocally reinforces The FA’s position that football is open to everyone, regardless of gender, sexuality, ethnicity, ability, disability, faith or age. The content also demonstrates the level of support and influence The FA has on individuals’ lives and highlights in particular their work with women and people with disabilities.
The new brand purpose coincides with the recent re-launch of TheFA.com.
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Media Agency: Manning Gottlie
Production Company: VCCPKin
Director: Ben Tubby and Dan Tubby
Producer: Amy Thornton
Production Manager: Maxine Denton
Creative Agency: VCCP
Executive Creative Director: Jim Thornton
Art Director: Adam Taylor-Smith
Copywriter: Stephen Yeates
Planner: Martin Coomber
Associate Creative Director: Peter Reid, Rob Ellis
Post Production Company: VCCPKin
Colourist: James Banford at the Mill