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VCCP Business Launches Global Brand Identity for Human Traveltech Disruptor CarTrawler

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new global brand identity reveals a complete brand refresh designed to encourage the travel industry to emerge from two years of disruption with confidence

VCCP Business Launches Global Brand Identity for Human Traveltech Disruptor CarTrawler

CarTrawler, the leading B2B technology provider of car rental and mobility solutions to the global travel industry, has today launched a new brand identity as the travel industry braces for a strong comeback from holiday-makers and business travelers. Aligned to its growth strategy and designed to complement its expansion plans into North America and Europe, the integrated campaign was devised by VCCP Business, and reveals a complete refresh of its brand identity to its B2B partners, customers and suppliers. 

CarTrawler is a global car rental and mobility provider, whose end-to-end technology platform expands its airline and travel partners’ offering to their customers, for services including car rental, private airport transfer and ride-hailing services. CarTrawler caters to some of the largest travel brands in the world, including United Airlines, American Express, easyJet, Hotels.com and Emirates. 


The UK travel industry forecasts a boom in international travel, as holiday bookings surge and consumer confidence grows following the easing of Covid-19 testing rules at the beginning of January. CarTrawler’s purpose as a business is to drive successful partnerships, and the new brand platform by VCCP Business is a complete refresh of the company’s identity, designed to drive CarTrawler’s business strategy and reputation in the TravelTech sector. The new work debuts a refreshed CarTrawler’s brand, narrative and digital experience to underscore its mission to implement the technology that powers the travel sector - what CarTrawler has coined ‘Human Traveltech.’ 

The new global brand platform also debuts a new creative logo called ‘The Node’ which represents the four cornerstones of the CarTrawler brand - partners, suppliers, customers and people. The new logo will roll out across CarTrawler’s international website, company collateral, and brand assets. 

VCCP CX designed and built the new corporate web and VCCP Business PR agencies, Method (USA) and Harvard (UK) are executing a global communications campaign to drive CarTrawler’s business strategy and reputation in the TravelTech sector.


Commenting on the brand launch, Gemma Harrison, Director of Marketing & Commercial Strategy at CarTrawler said, “The team at VCCP Business has combined great strategic acumen with brilliant creative ideas. They have engaged leadership and broader teams internally and have developed an exciting brand world and communications platform that reflects our focus and ambition. The team’s understanding of our business and the complexity of the B2B marketplace in which we operate has been a critical factor in the delivery of such a successful outcome – and what’s more it’s been a joy and a great deal of fun to work with them – albeit virtually.” 

Jo Parker, VCCP business group CEO said: “It’s been a privilege for us to play a part in CarTrawler’s journey to redefine the future of traveltech. We have combined diverse skillsets from across the business, to deliver a great new brand world and digital first experience that will drive new leads and become a destination for thought leadership for the sector.” 

The new CarTrawler global brand platform will run from today and will roll out across the CarTrawler International website and across all company brand assets. 

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Categories: Automotive, Cars

VCCP, Thu, 03 Feb 2022 10:49:17 GMT