Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

VCCP Brings Back the Great Fire for Latest Royal London Spot

Creative 548 Add to collection

Ever-sympathetic narrator Roy returns in new spot from Park Pictures' Nathan Price

VCCP Brings Back the Great Fire for Latest Royal London Spot

Building on its hugely successful ‘We’re so yesterday’ campaign, Royal London, together with VCCP and Starcom Mediavest Group have released their latest instalment for February. 

The spot welcomes back Roy, the ever-sympathetic narrator, pictured once again making his way through the chaos of a burning village, candidly addressing the viewers on their pending mortality. Roy and his fellow medieval friends bring Royal London’s heritage to life, reminding its audience of the proud foundations upon which the brand was built, foundations that ensure “even if you die nowadays, Royal London will treat you and your family with the good old values of the past”.

Royal London continues to move beyond industry conventions both in its creative and media planning approach, as well as its product and service offering, which it continues to celebrate with the ‘We’re so yesterday’ campaign. 

video
Royal London Protection - Great Fire
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Production Company: Park Pictures

Director: Nathan Price

Executive Producer: Stephen Brierley

Post Production / VFX

Post Production Company: MPC

Colourist: Jean - Clement Soret

Media Agency

Media Agency: MediaVest

Creative Agency

Art Director: Jonny Parker

Copywriter: Chris Birch

Planner: Henry Bilson

Creative Agency: VCCP

VCCP, Mon, 01 Feb 2016 18:07:33 GMT