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VCCP Bolsters VCCP CX Capability with Two Key Senior Hires

09/11/2021
Advertising Agency
London, UK
35
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Ellen Thatcher joins as new business director and Jakes Lamprecht as head of technology

VCCP CX, the dedicated customer experience arm of VCCP, has today announced two senior hires, signalling further investment for the dedicated experience strategy, design and engineering arm of the business. VCCP CX welcomes Jakes Lamprecht as head of technology, and Ellen Thatcher as new business director and both start immediately.

The new roles strengthen the VCCP CX specialism, and will bolster the industry leading and award-winning CX capability which helps clients build, launch and iterate dynamic brand experiences that breakthrough and stand out. 

Reporting to Scott Ewings, CEO of VCCP CX, the pair have been tasked with delivering VCCP CX’s ‘dynamic brand experiences’ to the market, to drive further integration across the rest of the VCCP Partnership and enable existing clients to tap into CX. VCCP CX specialises in allowing brands to deliver meaning which impacts their customers, to launch experiences that connect, cut through and constantly adapt. 

As head of technology for VCCP CX, Jakes brings with him more than 20 years of senior technology leadership experience, working across a wide range of clients in travel, automotive, FMCG, luxury brands, financial services, telecommunications and utility. Most recently, Jakes held the director of technology position at Publicis Sapient where he spearheaded the technology and consulting team on a global automotive OEM client. Previous posts include director of technology and delivery at ORM, and director of technology and operations at AKQA. At VCCP CX, Jakes will be responsible for consolidating the foundations of a team of exceptional technologists to unlock new capabilities in order to bring innovative and engaging digital experiences to life for CX clients.

Ellen joins with more than 10 years experience as a growth and business development specialist working in top tier agency and consulting firms. Prior to joining VCCP CX, Ellen led UK&I growth at WhatIf Innovation, which is part of Accenture’s global Innovation and Design practice. As new business director for VCCP CX, Ellen will lead the dynamic brand experience proposition, with a unique focus on bringing new brands to the CX portfolio, whilst delivering fresh growth for clients in innovation, insight and brand strategy. She will also be responsible for raising external awareness of the CX specialism, whilst onboarding new clients, and fostering existing relationships. 

Commenting on the new hires, Scott Ewings, CEO at VCCP CX added :“VCCP CX has entered a new phase of evolution, and the arrival of Jakes and Ellen seriously enhances our world class customer experience offering. The two are leading practitioners in their fields, and they signal the added emphasis we are making as a business to drive our CX capability. Welcome Jakes and Ellen!”

Jakes Lamprecht, head of technology at VCCP CX said: "I firmly believe that the cohesion between technologists and creatives is key to building frictionless experiences across any brand touch-point. VCCP CX is uniquely placed to help clients get there, and I’m excited to be a part of a team passionate about taking brands to the next level in customer experience. The future is exciting!"

Ellen Thatcher as new business director at VCCP CX, "VCCP CX is experiencing a spectacular wave of growth and investment in the Experience part of the VCCP business, and I’m delighted to be joining the team at such a key time. I closely identify with the vision and values of the CX team, and I’m looking forward to taking our unique blend of capabilities to ambitious new clients looking for purpose-led CX solutions that deliver impact!"

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