VCCP Bolsters Senior Strategy Line-up with Appointment of Clare Hutchinson 

VCCP has strengthened its senior planning leadership team with the hire of Clare Hutchinson as deputy chief strategy officer. Most recently at Havas as executive strategy director, Clare joins VCCP with immediate effect and will report to chief strategy officer, Michael Lee. 

As deputy chief strategy officer Clare’s remit will include the day-to-day running of the Cadbury account as global lead. She will also play a key role in driving the agency’s effectiveness, reputation and awards success alongside supporting their ongoing new business drive. 

Clare has carved out a celebrated career working across many pieces of Government business including Tobacco Control Campaign, Think! Road Safety campaign, and most recently the 'Get into Teaching' recruitment campaign. An excellent track record at both independent start-ups and larger networked agencies she also brings strong behavioural change experience.  

Prior to Havas, Clare has held roles at 101 as partner and head of planning, WCRS as head of planning and board planner at AMV BBDO, working with clients such as BSkyB, The Economist, BBC, innocent, Pepsi and The Open University.

Michael Lee, chief strategy officer at VCCP said: “We’re absolutely thrilled to have someone of Clare’s calibre and experience joining us at VCCP. Clare has a ridiculous trophy cabinet of creative and effectiveness awards from wherever she’s worked before, and we’re certain she will add to that haul of award-winning work at VCCP. As Deputy CSO she will also be a brilliant new member of our senior management team helping to shape the future of the agency." 

Clare Hutchinson, deputy chief strategy officer at VCCP added: “I’m really excited to be joining Michael and the team at VCCP. The level of creativity and integration coming out of the agency is phenomenal, and I couldn’t resist the opportunity to work on an iconic brand like Cadbury.’